Monthly Archives: January, 2013

The Changing Media Landscape

By Posted in - E-Note on January 29th, 2013

While we spend most of our time focusing on the practical application of marketing and advertising for our clients, we also enjoy considering the philosophy and theory behind marketing, advertising, and the media we use. …

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4 Ways Your Company Can Get Attention

By Posted in - E-Note on January 22nd, 2013

Renowned online marketer and author David Meerman Scott once made this statement about the various ways companies pursue attention.

You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug …

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Style Guide: Gilt Trip

By Posted in - E-Style on January 10th, 2013

Everyone knows that gold is on the rise, but for spring fashion, it’s gone through the roof. Designers are gilding everything, from dresses and tops to bags and shoes, and of course, jewelry is loaded …

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5 Invaluable Proof Reading Tricks

By Posted in - E-Note on January 7th, 2013

Every day, both you and members of your company have to put on proofreading hats to review emails, reports, brochures, blogs or any number of other content-based material being created and distributed. This can be …

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Does Name Recognition Still Matter?

By Posted in - E-Note on January 4th, 2013

Social networking, content creation, brand engagement. These are the buzzwords of the digital age. But what about good old-fashioned brand name recognition? Is it still something to strive for? And if you have it, does …

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Listen to those Youngsters

By Posted in - E-Note on January 3rd, 2013

“What are they putting in the water these days?” my mother asked recently, after witnessing my two and a half year-old niece navigate an iPhone like she was a developer at Cupertino. Granted, my mother …

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