Businesses go to great lengths when creating a strong graphic presence in their print materials, logo design, and website design. However, with social media quickly expanding in the past few years, it’s easy to simply …Read More →
Monthly Archives: January, 2013
While we spend most of our time focusing on the practical application of marketing and advertising for our clients, we also enjoy considering the philosophy and theory behind marketing, advertising, and the media we use. …Read More →
Renowned online marketer and author David Meerman Scott once made this statement about the various ways companies pursue attention.
You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug …
Social media has exploded in the last 10 years. We have seen various social media platforms start out, explode, fizzle, or boom. (Sounds like we are talking about fireworks instead of social media, eh?) Many …Read More →
Everyone knows that gold is on the rise, but for spring fashion, it’s gone through the roof. Designers are gilding everything, from dresses and tops to bags and shoes, and of course, jewelry is loaded …Read More →
When you conduct any search on the Web, it is content that is driving those results. The same is true of every interaction in social media and so many other advertising media—content is king.
James Keady, …Read More →
Every day, both you and members of your company have to put on proofreading hats to review emails, reports, brochures, blogs or any number of other content-based material being created and distributed. This can be …Read More →
Regardless of what field you’re in, what product or service you sell, or your physical location, you are in the business of relationships.
Quite simply, relationships build bridges that would not otherwise exist. The idea that …Read More →
Social networking, content creation, brand engagement. These are the buzzwords of the digital age. But what about good old-fashioned brand name recognition? Is it still something to strive for? And if you have it, does …Read More →
“What are they putting in the water these days?” my mother asked recently, after witnessing my two and a half year-old niece navigate an iPhone like she was a developer at Cupertino. Granted, my mother …Read More →