This year, during Las Vegas jewelry week, we are so excited to be sponsoring Jewelers for Children’s first annual Rings of Strength walk, run, and ride event beginning at the Mandalay Bay Resort. This will …Read More →
Monthly Archives: March, 2013
It’s important, for several reasons, for businesses to learn how to humanize their brand. Making a brand more human can be accomplished in many ways; for example, word of mouth, customer service interactions, advertising, personal …Read More →
“You can’t bore people into buying your product,” said the late, great David Ogilvy, “You can only interest them.”
And the sooner you start, the better.
You have five seconds (at most) to hook the reader, so …Read More →
We’ve all seen those social media profiles … you know the ones: set up with maybe four or five posts and then nothing for months on end. In today’s digital scene, it isn’t enough to …Read More →
We’re in the business of being creative. Every day our clients challenge us to come up with ideas. Big ideas! Exciting ideas! Effective ideas.
Ideas that sell.
Of course there’s nothing wrong with drawing inspiration from within …Read More →
In previous articles, we discussed why your company needs a content strategy and provided some simple copywriting tips that apply to everyone in business. To build on that foundation, this post addresses the importance of …Read More →