Monthly Archives: January, 2016

Do People Care About Your Brand?

By Posted in - E-Note on January 28th, 2016

All too often, we see clients who are convinced that their brand will sell itself. Their product may be state of the art, competitively priced, and come from a trustworthy source, but there’s no guarantee …

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Use the Power of a Brand Spokesman

By Posted in - E-Note on January 21st, 2016

There are iconic characters throughout American history that were born in the world of advertising. The Lucky Charms leprechaun, Mr. Clean, and the Geico Gecko are all instantly recognizable characters that people associate with a …

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Do Attack Ads Work?

By Posted in - E-Note on January 14th, 2016

Now that the political season is picking up, I’m sure you’re starting to see attack ads pop up. “This candidate doesn’t think of the American people!” or “He’s not fit to lead!” are common narratives …

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