Monthly Archives: May, 2016

Segment Your Target

By Posted in - E-Note on May 19th, 2016

When clients want our help in promoting something, we listen for one particular phrase when they present their strategy, "everyone loves our product, our services…" 

The assumption that your target is one giant homogenous group is …

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Alert the Press

By Posted in - E-Note on May 12th, 2016

When determining a marketing strategy, we and our clients always make sure to focus on the heavy hitters like print, radio, and social, but there’s another very important aspect that cannot be overlooked; the utilization …

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