Even with millions of people across the country cutting the cable cord, video advertising is still a booming market and a great way to reach your audience, especially in the online world. In fact, viewers retain 95% of video content compared to just 10% when they read a print ad. Creating an effective, engaging video can establish a great relationship with your customers and attract newcomers at the same time. Here are a few tips to get you started:
Before you get started with the cameras and the lighting record, you have to know what your video is about, to whom you’re speaking, and how you’re going to do it. Do extensive research on your target to see how they consume their media. Are they millennials who spend all their time on the web? Then a YouTube pre-roll might be for you. Are they an older crowd looking to learn how to operate your product? Think about getting a spokesperson that can relate to them.
Relate to your customers. Don’t just sell to them:
Video advertising is one of the most personal ways to interact with an audience. They aren’t imagining a narrator in their head when reading a print ad. Viewers get to see everything on screen where radio leaves much to the imagination. You have complete control over how your message is perceived, so it’s important to find the right tone. Customers relate to a brand that speaks to them and their interests, and shy away from brands that just want to sell them something. Create long-lasting relationships by using the personal power of video.
Don’t go too long:
People today are busier than ever, and they don’t want to sit through a long video. Look at skipped videos online and DVR technology on TV as proof. That’s why you have to make sure your video not only makes them want to watch, but can keep their attention. Try to make your video no longer than 30 seconds, and even shorter if you can. A quick, effective message will be appreciated by customers, creating a positive connection with your brand.
Harmon Group has the tools and staff to create exciting online videos for you and your brand. With decades of experience, we can offer advice on the best method to reach your customers.
If you want to know more about what we can do for your brand or business, contact us.
Until next time,