Web analytics provide direct insight into how your website is performing. They illustrate trends with your pages and allow you to draw conclusions that can assist you when making marketing decisions. Below are three reasons why you need to be using web analytics.
Page insights: Web analytics effectively evaluate the quality of your website’s content. They also illustrate how your customers are interacting with your site. Understanding how your customers are using your site will help you discover content problems, allowing you to make changes where necessary to improve the overall quality of your site.
Customer insights: Web analytics help you to better understand your customers. They show you where your customers are coming from, what they are looking at, and for how long. This data can prove to be invaluable. Having a better understanding of who your customers are will allow you to make more educated marketing decisions.
Social insights: Web analytics not only evaluate the quality of your website, they also provide social insights. They show how many people find your site through your social media and some web analytics tools can even track conversions from your social media to your website to an ultimate online purchase. This data can help you see how your social media efforts are contributing to your website traffic.
Don’t know where to get started with your own web analytics? The Harmon Group is here to help. Our team can set up your dashboard and help you analyze your pages data. Contact us today to get started.
Until next time,