3 Reasons You Need to Optimize Your Marketing Strategy for Mobile
- Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone for everything now–to drive the fastest route to work, to watch the latest TV episode, to shop for groceries so they can pick them up later. In just the last five years, phones have become an essential part of people’s lives. When you have a mobile marketing presence, you ensure that your message is always reaching consumers.
- Hit the millennial target. 20% of millennials check their phones 10 times per hour. This means that every time you post on social media, there is a high possibility of catching millennial consumer attention after they’ve seen a post with content they like, and driving them to take an action. Be aware of your market, and post with intent. Know what type of content works best on your different social media platforms, and what posts get the best engagement.
- Give consumers a better experience with your brand. When you take your marketing strategy mobile, and you do it correctly, you are providing a better brand experience for consumers. Your website must be mobile friendly. This makes it simple and easy to use. Most people are immediately annoyed or frustrated when websites don’t load properly on their phones. Surprisingly, there are many companies that have great desktop websites but have not optimized their sites to work well on mobile. They are providing those that visit their website on mobile a poor brand experience, and potentially losing customers.
Ready to take your marketing strategy mobile? Contact us for help or information on how to effectively optimize your mobile marketing strategy.