Everyone understands the concept of posting things on social media. The question is, ‘What is it about the things you post that gets people interested?’ There are a lot of ways to get reactions, but only a few ways to get the positive reactions needed to turn viewers into customers!
Create Content – The keyword here is ‘create.’ It’s a pretty normal practice nowadays for people to re-use someone else’s original content. This isn’t always a bad thing, but in most cases creating some of your own content is necessary to connect with your customers. For example, product images that feature a mannequin instead of a model will garnish different engagement results.
Post Consistently – Find what works for your business model. Posting consistently doesn’t mean that every post has to be gauged towards selling. Content marketing is one of those things that that catches the eye, but doesn’t say ‘BUY ME’. People love to buy things, but don’t necessarily want to be sold to. The trick is to find a mix of different types of content for best results.
Spend the Time – Social Media is meant to be a social platform. Interaction is necessary to be social. Would you go to a social gathering and just watch people? If your answer is no, then it’s just as important to interact with your audience on social media. Take 30 mins to an hour a few times a week and respond to your comments, like content, comment, and share. This small amount of time will instantly boost engagement and have others see and interact with your posts.