7 Highly Effective Ways to Start a Sales Letter

By Posted in - E-Note on March 14th, 2013 0 Comments

“You can’t bore people into buying your product,” said the late, great David Ogilvy, “You can only interest them.”

And the sooner you start, the better.

You have five seconds (at most) to hook the reader, so there’s no time for the lazy lead: “Dear Reader, My name is Andy Eagersales,
I’m writing today to let you know about an exciting new development here at Company X that is changing the way …

SNORE. Andy needs to save the warm up for the gym and get to
the point.

Here are seven ways you can hook your reader and keep them on
the line.

Make an Announcement
Like the one Andy was getting around to … eventually. “Our revolutionary new technique will have you double your reading speed in just one week.”

Ask a Question
“How would you like to double your reading speed, in just one week?” I would like it very much. Tell me more.

Tell a Story
“Six months ago, Abby Becker was behind on her mortgage and drowning in credit card debt. Thanks to one easy phone call to Debt Counselors, today she is up to date on payments and saving for her son Jake’s college education.”

Offer the Inside Track
“Mark your calendar! On August 15th, Guitars & More will be closed to the public so preferred shoppers like you can get a jump on our once-a-year clearance sale.”

Pinpoint the Reader’s Problem
“How do you manage your finances when one partner likes to save money and the other likes to spend it?”

Talk Peer-to-Peer
“Dear Fellow Mom, Like you, I want my kids to eat healthy foods, but facing off with a stubborn toddler over broccoli night after night was getting us nowhere. That’s why I created …”

Use an Interesting (and Relevant) Quote
“You can’t bore people into buying your product,” said the late, great David Ogilvy, “You can only interest them.”

Sales letters are important tools that can be incredibly effective in growing your business and building relationships that are mutually beneficial. Why miss out on any opportunities if you can avoid it?

If you need help, contact us to give your sales letters a facelift (or full-body surgery).

 

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