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If You Tell It, They Will Buy: 3 ways to use storytelling in marketing to connect with shoppers this year.

Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that will benefit your business in 2021. There are many reasons to center your marketing around storytelling, but here’s a quick rundown: Stories simplify messaging, bring people together, inspire, motivate, entertain, educate, …

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Deck the Walls of Facebook and Instagram: Why Your Brand Needs a Social Media Program This Holiday Season.

It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to be seen how that will affect December shopping. But there’s positive, too. Jewelry sales have actually been up in the past few months. Special occasions and milestone moments continue on, and …

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Let’s Get Digital! 4 types of digital marketing and our recommendations for success.

Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of blogs, social media, websites, emails, SEO, and pay per click ads, and that’s just a small sampling. It’s constantly in flux and is 100% necessary for your business to thrive. But …

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