Covid changed our social media habits. To be safe, we had to be apart, and social media brought people together for shared experiences. People used it as a creative outlet, to share about their mental health, to escape reality, and to shop online. And now, even with people going out again, Facebook, Instagram, and Tik …
3 Steps to Improve Your Social Media Engagement––And Make More Sales Read More »
We’re so excited that in-person trade shows are back on the calendar again. But if you don’t plan accordingly, they can leave you lost and frustrated. We’ve put together a strategy you can implement before, during, and after any show. Pre-Show Planning: Set Goals Have goals of what you want to accomplish, such as which …
Trade Show Tips: How to make the most of your attendance at JCK and other industry shows Read More »
Did you know that direct mail is still one of the best ways to get your message directly in the hands of customers? Here are 3 essentials to ensure your direct mail campaigns are a success! 1. A Compelling Call-To-Action Want customers to show interest in the event invitation or product catalog you’ve sent them? …
A few weeks ago we shared an article about reaching your customers online. One of our recommended keys was connecting with customers on the right digital platform. But sometimes that’s easier said than done. There are a lot of social media platforms out there competing for your customers’ attention, and your time and marketing dollars. …
Fashion is an ever-evolving link in the zeitgeist of tomorrow, working as a mirror to reflect what’s happening now, what happened previously, and foreshadowing what’s to come. We’ve all weathered a rough storm, and 2021 is beginning to look a little brighter. We’re slowly starting to forgo leggings for something with a little more structure …
Did you know that the volume of mobile video consumption increases by 100% every year? And that according to Hubspot, consumers recall 65% of the visual content they view after three days in comparison to only 10% of written content? It should come as no surprise–video is the king of online media. If you want an …
Press Play: 3 Steps to Help Firm Up your Online Video Strategy Read More »
The COVID crisis has changed the way we do many things, and weddings are no exception. During the pandemic, many engaged couples were forced to cut-down on over-the-top weddings for safety reasons. However, as wedding season approaches us again in 2021, many couples are opting to curate the same low-key experience, as opposed to the …
This past year has intensified a reliance on online marketing to reach your customer base, and the importance of making that marketing fresh, original and ever changing has never been stronger. But in an endless world of online content, how do you make your brand stand out, let alone show it to the right customers? …
Connecting the Dots: 3 Quick Keys to Marketing to Your Customers Online Read More »
We’re visual creatures. We use our eyes to perceive everything around us—what we (and other people) are wearing, eating, doing, and buying. And color is critical. In a study on color in a peer-reviewed journal article, Satyendra Singh determined that it takes 90 seconds for a customer to form an opinion about a product. Approximately …
The Power of Color in Marketing: A Crash Course in Color Psychology Read More »
Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that will benefit your business in 2021. There are many reasons to center your marketing around storytelling, but here’s a quick rundown: Stories simplify messaging, bring people together, inspire, motivate, entertain, educate, …
