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Trade Show Tips: How to make the most of your attendance at JCK and other industry shows

We’re so excited that in-person trade shows are back on the calendar again. But if you don’t plan accordingly, they can leave you lost and frustrated. We’ve put together a strategy you can implement before, during, and after any show. Pre-Show Planning: Set Goals Have goals of what you want to accomplish, such as which …

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If You Tell It, They Will Buy: 3 ways to use storytelling in marketing to connect with shoppers this year.

Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that will benefit your business in 2021. There are many reasons to center your marketing around storytelling, but here’s a quick rundown: Stories simplify messaging, bring people together, inspire, motivate, entertain, educate, …

If You Tell It, They Will Buy: 3 ways to use storytelling in marketing to connect with shoppers this year. Read More »