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Safety

The Cautious Covid Consumer. How to reach customers right now and drive them to spend.

You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because customers can shop in-store again doesn’t mean the pandemic’s impact on your business is over. Because of the economic uncertainty and quarantine conditions over the past few months, consumers are more …

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Social

Social is the New King of Advertising

With the advent of the internet, reaching your target audience has never been easier. Although digital advertising grows in popularity every year, it’s not too late to take advantage. Since there is aggressive competition for ad placement, many people think that digital advertising is cost-prohibitive, but there are still ways to get in the game …

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Tips for Marketing to Your Target Audience Without Offending

Early in January, Swedish retailer H&M released an ad in the UK that showed a 5-year-old black model wearing a hoodie that read, “Coolest Monkey in the Jungle.” The ad set off a global backlash that clearly took the brand aback. Celebrity musicians cancelled partnerships, and in South Africa, protestors ransacked some H&M stores. Across social media, users …

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