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The Rise of Influencer Marketing

Inbound Marketing has been taking the marketing world by storm over the past few years as the use of social media, email marketing, and content creation continues to rise. The basic concept of inbound marketing asks the question, “How can I get prospective customers to come to ME first without having to hunt them down?”. …

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SUPERCHARGE YOUR MAILING LIST

It’s no secret that email marketing is here to stay. It’s a powerful tool. Consulting firm McKinsey tells us that email is 40x more effective at acquiring new customers than Facebook or Twitter. Even the slickest social media strategies aren’t able to reach directly into your customers’ inboxes. Sadly, many mailing lists aren’t delivering results. …

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WE’RE GORGING OURSELVES ON INPUT

People are the sum of their habits. Our habits are acquired behaviors through frequent repetition. Most people aren’t aware of their habits, which is truly a shame because these tendencies can make or break you. The information we ingest on a daily basis creates habitude. If you put garbage in, you get garbage out. Unfortunately, …

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