Inbound Marketing has been taking the marketing world by storm over the past few years as the use of social media, email marketing, and content creation continues to rise. The basic concept of inbound marketing asks the question, “How can I get prospective customers to come to ME first without having to hunt them down?”. …
2017 is winding down which means the year of viral memes, native sponsored content, and Twitter — is over. Or is it? 2018 will indeed bring new challenges for marketers as each passing year does, but let’s make sure your company knows what research has proven ‘hot’ for the year ahead. 1. Influencer Marketing These …
If you haven’t already! Ghosts and ghouls are running amuck today and possibly making some retailers believe that it may be too early (or too late!) to start planning strategies for the holidays. BUT — make no mistake, there really is no such thing as “too early” to start initial holiday marketing planning. In fact, …
IT’S TIME TO START PLANNING YOUR HOLIDAY MARKETING STRATEGIES Read More »
It’s 2017, and email marketing is still a top distribution channel for marketers in the retail space. It’s no question that a careful email marketing plan should be part of a business’s overall strategy, but with email open rates declining rapidly due to shorter and more selective attention spans, how do you captivate an audience …
Did you know that 40% of consumers start their holiday shopping before Halloween, according to Constant Contact? Often overlooked, Halloween is the perfect time to catch these gift shoppers in the middle of their search! With e-commerce sales on the rise, retailers are struggling now more than ever to get customers inside their brick and …
5 HALLOWEEN MARKETING TACTICS FOR BRICK AND MORTAR BUSINESSES Read More »
It’s no secret that email marketing is here to stay. It’s a powerful tool. Consulting firm McKinsey tells us that email is 40x more effective at acquiring new customers than Facebook or Twitter. Even the slickest social media strategies aren’t able to reach directly into your customers’ inboxes. Sadly, many mailing lists aren’t delivering results. …
As marketers, we strive daily to generate creative, original marketing strategies that will produce positive results for our clients. We brainstorm concepts, mold them into tangible ideas, and get to work shaping those ideas into reality. It might seem surprising, but an important part of that process is studying what other marketers and advertisers have …
The Christmas Creep: if you haven’t heard the phrase, it might sound like a hip dance that you probably shouldn’t show off at the office holiday party. But it’s an actual phenomenon that causes many consumers to cringe. When boxes of multi-colored ornaments and pre-lit trees appear in stores at the same time as back-to-school …
‘TIS THE SEASON: HOW BRANDS CAN CAPTIVATE WITH HOLIDAY MARKETING Read More »
From its initial launch in the spring of 2010, Pinterest had roughly 5,000 monthly users and was the first social sharing platform of its kind. After many bouts of failure and countless rebuilding, the visual sharing network now attracts over 100 million active users who “pin-it” daily. To a business just getting their feet wet …
People are the sum of their habits. Our habits are acquired behaviors through frequent repetition. Most people aren’t aware of their habits, which is truly a shame because these tendencies can make or break you. The information we ingest on a daily basis creates habitude. If you put garbage in, you get garbage out. Unfortunately, …
