A brand advocate is a person or customer who speaks favorably about your brand and passes positive word-of-mouth messages to other people. According to multiple case studies, brand advocates are:
- 5X more valuable than average customers
- Spend at least 2X as much as average customers
- Spend 3X as much as average customers over their lifetime of their relationship with a company or brand
- Reach 150 people in social media every time they advocate for a product or service
- 92% of consumers trust brand advocates
Developing strong relationships with your brand advocates can have a direct impact on your bottom line and leads to lifelong loyalty from those consumers. This type of behavior is guaranteed to drive growth, profitability, and long-term value.
Your brand advocates are your best marketing resource. Is your brand leveraging them? If not, Harmon Group is here to help! We can help you identify your brand advocates and build relationships with new ones. Contact us today to get started!
Until next time,
Statistics Source: http://barnraisersllc.com/2013/12/case-studies-prove-roi-brand-advocates/