Lina Caballero Designs Building a designer brand from the studio up. Lina Caballero Designs is a New York City-based jewelry brand founded and run by designer Lina Caballero. While creating unique pieces for clients in her studio, she decided to design jewelry that was to her taste, thus fulfilling a lifelong dream of sharing her …
The Edge Developing an omnichannel marketing campaign for the jewelry industry’s leading total solution software. The Edge is a leading point-of-sale software used by thousands of independent jewelry retailers across North America. More than software, they offer a total solution that specifically caters to the evolving challenges of the jewelry industry, and have a variety …
Kelly Waters Accessorizing for the Perfect Social Media Campaign: Increasing Sales and Expanding Social Reach. A Stylish New Collection In spring 2018, Kelly Waters, a manufacturer of high-quality fashion jewelry, had just launched their new Bella Cavo Collection. With a variety of stylish bracelets and rings at different price points, the collection was a …
Victor Corporation Social When You Sell Program Making Spirits Bright: The Power of Social Media Drives Holiday Sales for a Jewelry Manufacture and Its Retailers The Victor Corporation is a manufacturer of fine jewelry, specializing in unique and attractive bridal and fashion styles that appeal to an exceptionally wide range of jewelry buyers. As a …
Vincent Peach Wrangling New Accounts: A Catalog Campaign Brings in Major Trade Show Business Bred for Beauty Vincent Peach is a fine jewelry designer and artisan, who uses the casual elegance of leather and the extraordinary beauty of diamonds and pearls to handcraft his one-of-a-kind collections. His Equestrian Collection–inspired by riders’ lifestyles–melds functionality with a …
Byard F. Brogan Princesse Legacy Collection A Campaign Fit for a Princess Using Storytelling and Social Media to Reach the Right Target Audience “Adding” Interest Back to a Gift-Giving Tradition Byard F. Brogan is a longtime jewelry manufacturer who wanted to re-energize his Princesse Legacy Pearl Collection, his version of an add-a-pearl program. These programs …
Saxon’s Diamond Centers We Know Bridal: And We Developed a Campaign Directed at Potential Engagement Ring-Buying Men: Just Say No to Malls. Engaging More Market Share Saxon’s Diamond Centers is a major jewelry retailer with two stores just outside the Baltimore area. Bridal is their top product category, and in early spring 2017, they were …
Harmon Catalog Special Delivery: Targeted Catalog Campaigns Draw Attendees to Exclusive Events and Increases Holiday Shopping Traffic Make My Wish Come True What do jewelry retailers across the country want every Christmas? For December to be their best month, and make enough in sales to make up for any drops during the other three quarters …
