E-Note

Deck the Walls of Facebook and Instagram: Why Your Brand Needs a Social Media Program This Holiday Season.

It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to be seen how that will affect December shopping. But there’s positive, too. Jewelry sales have actually been up in the past few months. Special occasions and milestone moments continue on, and …

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Let’s Get Digital! 4 types of digital marketing and our recommendations for success.

Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of blogs, social media, websites, emails, SEO, and pay per click ads, and that’s just a small sampling. It’s constantly in flux and is 100% necessary for your business to thrive. But …

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Safety

The Cautious Covid Consumer. How to reach customers right now and drive them to spend.

You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because customers can shop in-store again doesn’t mean the pandemic’s impact on your business is over. Because of the economic uncertainty and quarantine conditions over the past few months, consumers are more …

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