Many of us have had to completely rethink our marketing strategies this year. We’ve all had to find innovative ways to reach customers at home, and new ways to coax them back into stores. Now, it’s time to finalize plans for the fourth quarter and the holidays. This year is going to be different. Customers …
2020’s Surprise Marketing Powerhouse: How You Can Create A Catalog That Converts Read More »
You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because customers can shop in-store again doesn’t mean the pandemic’s impact on your business is over. Because of the economic uncertainty and quarantine conditions over the past few months, consumers are more …
The Cautious Covid Consumer. How to reach customers right now and drive them to spend. Read More »
There was a time when including Instagram in a brand or retailer’s social media marketing plan was optional. That didn’t last long, however. A year after the photo-sharing app launched, 10 million users had signed up. A few years later, Facebook bought Instagram, and advertising was introduced. Now, having an Instagram account is expected, especially …
Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone for everything now–to drive the fastest route to work, to watch the latest TV episode, to shop for groceries so they can pick them up later. In just the last five …
3 Reasons You Need to Optimize Your Marketing Strategy for Mobile Read More »
Reach a broader audience by positioning yourself on the top two social networks. Utilizing both Facebook and Instagram can be very effective in reaching your targeted audience. Instagram has become extremely popular with millennials and has proven to be a must-use marketing tool for 2018. Facebook is popular among all demographics, but most of its …
3 Reasons Why Your Business Needs Facebook and Instagram Read More »
Start – If you are still waiting for a sign to start your social media, you’re too late. Over 88% of businesses use some sort of social media (Source: Emarketer.com). Staying in touch with your audience can be easy. Social media has created that bridge, now it’s your choice to close the gap. Learn – Read up …
Content Creation – When it comes to the content you post on your social media, you want to make sure it has everything needed to gain the right attention. It should be high quality, and engage your target market. Social Media Managers specialize in ensuring that all of your content fits well within your brand and vision, …
Everyone understands the concept of posting things on social media. The question is, ‘What is it about the things you post that gets people interested?’ There are a lot of ways to get reactions, but only a few ways to get the positive reactions needed to turn viewers into customers! Create Content – The keyword …
It’s 2018 and Marketing dollars are being spent through social media more than ever before. Large corporations are trying to find ways to reach their customer base on a personal level, while some corporations have lost their competitive edge for lack of social presence. Meanwhile, some small businesses have flourished using social networks. The truth …
In A Digital World, Social Media Strategy is a Must Read More »
Retail Jeweler recently reported on the importance of jewelry businesses reaching their customers through a multi-channel approach, and they estimate that after consumers complete their initial research, 44% of jewelry shoppers use a digital avenue to make a purchase (online or mobile app) as compared to an in-store visit. If shoppers are buying online, that …
Here’s Why Your Jewelry Business Needs Social Media Read More »
