There was a time when including Instagram in a brand or retailer’s social media marketing plan was optional. That didn’t last long, however. A year after the photo-sharing app launched, 10 million users had signed …
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Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone for everything now–to drive the fastest route to work, to watch …
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Reach a broader audience by positioning yourself on the top two social networks. Utilizing both Facebook and Instagram can be very effective in reaching your targeted audience. Instagram has become extremely popular with millennials and …
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Start – If you are still waiting for a sign to start your social media, you’re too late. Over 88% of businesses use some sort of social media (Source: Emarketer.com). Staying in touch with your audience …
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Content Creation – When it comes to the content you post on your social media, you want to make sure it has everything needed to gain the right attention. It should be high quality, and engage …
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Everyone understands the concept of posting things on social media. The question is, ‘What is it about the things you post that gets people interested?’ There are a lot of ways to get reactions, but …
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It’s 2018 and Marketing dollars are being spent through social media more than ever before. Large corporations are trying to find ways to reach their customer base on a personal level, while some corporations have …
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Retail Jeweler recently reported on the importance of jewelry businesses reaching their customers through a multi-channel approach, and they estimate that after consumers complete their initial research, 44% of jewelry shoppers use a …
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Early in January, Swedish retailer H&M released an ad in the UK that showed a 5-year-old black model wearing a hoodie that read, “Coolest Monkey in the Jungle.” The ad set off a global …
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Inbound Marketing has been taking the marketing world by storm over the past few years as the use of social media, email marketing, and content creation continues to rise. The basic concept of inbound marketing …
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