It's no secret that email marketing is here to stay. It's a powerful tool. Consulting firm McKinsey tells us that email is 40x more effective at acquiring new customers than Facebook or Twitter. Even the …
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As marketers, we strive daily to generate creative, original marketing strategies that will produce positive results for our clients. We brainstorm concepts, mold them into tangible ideas, and get to work shaping those ideas into …
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The Christmas Creep: if you haven't heard the phrase, it might sound like a hip dance that you probably shouldn't show off at the office holiday party. But it’s an actual phenomenon that causes many …
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From its initial launch in the spring of 2010, Pinterest had roughly 5,000 monthly users and was the first social sharing platform of its kind. After many bouts of failure and countless rebuilding, the …
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People are the sum of their habits. Our habits are acquired behaviors through frequent repetition. Most people aren't aware of their habits, which is truly a shame because these tendencies can make or break you. …
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There are many well-known rivalries between businesses in the marketing world. Coca-Cola and Pepsi have been in competition for decades. Other big rivals include Powerade vs. Gatorade, AT&T vs. Verizon, and Apple vs. Microsoft. All …
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If you don’t already know, outbound marketing, also known as interruption marketing, focuses on getting a company’s message to as many people as possible. Some outbound marketing methods include television and radio commercials, direct mail, …
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Millennials are currently the largest demographic in the United States, comprising 23.5% of the entire population. Because of this, brands are heavily targeting them in order to boost sales. The biggest distinction between millennials …
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Maintaining a digital presence has become crucial to a company’s success over the past decade, because the majority of customers desire and expect instant access to information and services. In fact, 85% of B2B …
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Human beings are extremely visual creatures. We use our eyes to perceive everything around us—what we wear, what we eat, what we do, and what we buy. Color is the most influential aspect of our …
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