If You Tell It, They Will Buy: 3 ways to use storytelling in marketing to connect with shoppers this year.
Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that will benefit your business in 2021. There are many reasons to center your marketing around storytelling, but here’s a quick rundown: Stories simplify messaging, bring people together, inspire, motivate, entertain, educate, …