E-Note

Real-Time Marketing Do’s and Don’ts

Real-time marketing is the practice of engaging your audience through content, advertising, or media placement that is relevant to current trends or cultural events. Consumers can now interact with brands faster than ever before and real-time trends are revolutionizing marketing. Real-time marketing increases consumer engagement, improves customer experiences, and increases conversion rates. Successful real-time marketing …

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Infographics 101

Last week we spoke on the importance of visualizing your content. This week, we are specifically focusing on Infographics. An Infographic is a visual, such as a chart or diagram, which is used to represent information or data. Well-designed Infographics can simplify complicated subject matter and make your content more engaging. The following list outlines …

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It’s Time To Visualize

The old adage “a picture is worth 1000 words” has never been truer when it comes to content marketing. We live in a visual culture and focusing on a visual content strategy is essential for marketers in 2014. So, why should you consider focusing on visualizing your content marketing? Visual content is viral content: Visuals …

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Harness the Hashtag

Hashtags are powerful tools used to identify messages about specific topics. Not only do hashtags increase the virality of the content you put online, they can make your content easily stand out to followers, thus increasing engagement. Branded hashtags are now being used to drive conversation while building brand recognition and loyalty. Below are a …

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Color Matters

Colors may seem like a small part of your branding initiative, but in reality they have a much larger impact on your brand identity. Different colors provoke different emotions within people. Lets take a quick look at perceptions of color according to psychology: Red: excitement, strength, passion, speed, boldness, determination, desire, courage Yellow: warmth, happiness, …

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Become an Online Influencer

An online influencer is someone who shares valuable information online and has a continuously growing base of followers. They have a trusted voice and have gained credibility within their field, becoming recognized as a dependable source. Online influencers are important because of the valuable content they contribute to the web. Followers of these influencers view …

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Unleash Creativity in the Workplace

Creativity within a company is propelled by the people behind the scenes. While creativity cannot be forced, environments can be created within the workplace to foster creative thought processes among your employees. The following tips will help unleash creativity within your own workplace. Be receptive to all ideas: Build a creative environment and take all …

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