Everyone understands the concept of posting things on social media. The question is, ‘What is it about the things you post that gets people interested?’ There are a lot of ways to get reactions, but only a few ways to get the positive reactions needed to turn viewers into customers! Create Content – The keyword …
It’s 2018 and Marketing dollars are being spent through social media more than ever before. Large corporations are trying to find ways to reach their customer base on a personal level, while some corporations have lost their competitive edge for lack of social presence. Meanwhile, some small businesses have flourished using social networks. The truth …
In A Digital World, Social Media Strategy is a Must Read More »
Retail Jeweler recently reported on the importance of jewelry businesses reaching their customers through a multi-channel approach, and they estimate that after consumers complete their initial research, 44% of jewelry shoppers use a digital avenue to make a purchase (online or mobile app) as compared to an in-store visit. If shoppers are buying online, that …
Here’s Why Your Jewelry Business Needs Social Media Read More »
Early in January, Swedish retailer H&M released an ad in the UK that showed a 5-year-old black model wearing a hoodie that read, “Coolest Monkey in the Jungle.” The ad set off a global backlash that clearly took the brand aback. Celebrity musicians cancelled partnerships, and in South Africa, protestors ransacked some H&M stores. Across social media, users …
Tips for Marketing to Your Target Audience Without Offending Read More »
Inbound Marketing has been taking the marketing world by storm over the past few years as the use of social media, email marketing, and content creation continues to rise. The basic concept of inbound marketing asks the question, “How can I get prospective customers to come to ME first without having to hunt them down?”. …
2017 is winding down which means the year of viral memes, native sponsored content, and Twitter — is over. Or is it? 2018 will indeed bring new challenges for marketers as each passing year does, but let’s make sure your company knows what research has proven ‘hot’ for the year ahead. 1. Influencer Marketing These …
If you haven’t already! Ghosts and ghouls are running amuck today and possibly making some retailers believe that it may be too early (or too late!) to start planning strategies for the holidays. BUT — make no mistake, there really is no such thing as “too early” to start initial holiday marketing planning. In fact, …
IT’S TIME TO START PLANNING YOUR HOLIDAY MARKETING STRATEGIES Read More »
It’s 2017, and email marketing is still a top distribution channel for marketers in the retail space. It’s no question that a careful email marketing plan should be part of a business’s overall strategy, but with email open rates declining rapidly due to shorter and more selective attention spans, how do you captivate an audience …
Did you know that 40% of consumers start their holiday shopping before Halloween, according to Constant Contact? Often overlooked, Halloween is the perfect time to catch these gift shoppers in the middle of their search! With e-commerce sales on the rise, retailers are struggling now more than ever to get customers inside their brick and …
5 HALLOWEEN MARKETING TACTICS FOR BRICK AND MORTAR BUSINESSES Read More »
It's no secret that email marketing is here to stay. It's a powerful tool. Consulting firm McKinsey tells us that email is 40x more effective at acquiring new customers than Facebook or Twitter. Even the slickest social media strategies aren't able to reach directly into your customers' inboxes. Sadly, many mailing lists aren't delivering results. …
