We’re visual creatures. We use our eyes to perceive everything around us—what we (and other people) are wearing, eating, doing, and buying. And color is critical. In a study on color in a peer-reviewed journal article, Satyendra Singh determined that it takes 90 seconds for a customer to form an opinion about a product. Approximately …
The Power of Color in Marketing: A Crash Course in Color Psychology Read More »
Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that will benefit your business in 2021. There are many reasons to center your marketing around storytelling, but here’s a quick rundown: Stories simplify messaging, bring people together, inspire, motivate, entertain, educate, …
People have changed the way they shop. That doesn’t mean they’ve stopped buying. Have you noticed a change in the way customers are buying? Are you getting more phone calls or messages via social media about products? Read on to learn about the experience that Rick, Harmon’s CEO, recently had that helped him better …
Marketing Moving Forward: Staying Visible and Active Read More »
It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to be seen how that will affect December shopping. But there’s positive, too. Jewelry sales have actually been up in the past few months. Special occasions and milestone moments continue on, and …
Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of blogs, social media, websites, emails, SEO, and pay per click ads, and that’s just a small sampling. It’s constantly in flux and is 100% necessary for your business to thrive. But …
Let’s Get Digital! 4 types of digital marketing and our recommendations for success. Read More »
Many of us have had to completely rethink our marketing strategies this year. We’ve all had to find innovative ways to reach customers at home, and new ways to coax them back into stores. Now, it’s time to finalize plans for the fourth quarter and the holidays. This year is going to be different. Customers …
2020’s Surprise Marketing Powerhouse: How You Can Create A Catalog That Converts Read More »
You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because customers can shop in-store again doesn’t mean the pandemic’s impact on your business is over. Because of the economic uncertainty and quarantine conditions over the past few months, consumers are more …
The Cautious Covid Consumer. How to reach customers right now and drive them to spend. Read More »
There was a time when including Instagram in a brand or retailer’s social media marketing plan was optional. That didn’t last long, however. A year after the photo-sharing app launched, 10 million users had signed up. A few years later, Facebook bought Instagram, and advertising was introduced. Now, having an Instagram account is expected, especially …
Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone for everything now–to drive the fastest route to work, to watch the latest TV episode, to shop for groceries so they can pick them up later. In just the last five …
3 Reasons You Need to Optimize Your Marketing Strategy for Mobile Read More »
Reach a broader audience by positioning yourself on the top two social networks. Utilizing both Facebook and Instagram can be very effective in reaching your targeted audience. Instagram has become extremely popular with millennials and has proven to be a must-use marketing tool for 2018. Facebook is popular among all demographics, but most of its …
3 Reasons Why Your Business Needs Facebook and Instagram Read More »
