E-Note

Tips for Marketing to Your Target Audience Without Offending

Early in January, Swedish retailer H&M released an ad in the UK that showed a 5-year-old black model wearing a hoodie that read, “Coolest Monkey in the Jungle.” The ad set off a global backlash that clearly took the brand aback. Celebrity musicians cancelled partnerships, and in South Africa, protestors ransacked some H&M stores. Across social media, users …

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SUPERCHARGE YOUR MAILING LIST

It's no secret that email marketing is here to stay. It's a powerful tool. Consulting firm McKinsey tells us that email is 40x more effective at acquiring new customers than Facebook or Twitter. Even the slickest social media strategies aren't able to reach directly into your customers' inboxes. Sadly, many mailing lists aren't delivering results. …

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