2017 is winding down which means the year of viral memes, native sponsored content, and Twitter — is over. Or is it? 2018 will indeed bring new challenges for marketers as each passing year does, …
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If you haven’t already! Ghosts and ghouls are running amuck today and possibly making some retailers believe that it may be too early (or too late!) to start planning strategies for the holidays. BUT — …
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It’s 2017, and email marketing is still a top distribution channel for marketers in the retail space. It’s no question that a careful email marketing plan should be part of a business’s overall strategy, but …
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Did you know that 40% of consumers start their holiday shopping before Halloween, according to Constant Contact? Often overlooked, Halloween is the perfect time to catch these gift shoppers in the middle of their search!
With …
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It's no secret that email marketing is here to stay. It's a powerful tool. Consulting firm McKinsey tells us that email is 40x more effective at acquiring new customers than Facebook or Twitter. Even the …
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As marketers, we strive daily to generate creative, original marketing strategies that will produce positive results for our clients. We brainstorm concepts, mold them into tangible ideas, and get to work shaping those ideas into …
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The Christmas Creep: if you haven't heard the phrase, it might sound like a hip dance that you probably shouldn't show off at the office holiday party. But it’s an actual phenomenon that causes many …
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From its initial launch in the spring of 2010, Pinterest had roughly 5,000 monthly users and was the first social sharing platform of its kind. After many bouts of failure and countless rebuilding, the …
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People are the sum of their habits. Our habits are acquired behaviors through frequent repetition. Most people aren't aware of their habits, which is truly a shame because these tendencies can make or break you. …
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There are many well-known rivalries between businesses in the marketing world. Coca-Cola and Pepsi have been in competition for decades. Other big rivals include Powerade vs. Gatorade, AT&T vs. Verizon, and Apple vs. Microsoft. All …
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