“Show, don’t tell.” Good writers know to employ this technique to help their readers experience a story through actions, words, senses, and feeling. So what if you could incorporate this technique into your marketing strategy …Read More →
Posts in the Category: E-Note
Have you noticed that the past seems to be making an appearance? Crispy M&M’s are back in stores, new episodes of Full House are on Netflix, and sharing old memories on social media using #tbt …Read More →
“Take a picture; it’ll last longer.”
Thanks to the advent of the mobile messaging app Snapchat, that saying doesn’t hold as true as it once did. The app allows users to share photos, videos, and drawings …Read More →
According to a media usage study by Media Dynamics, Inc., the average consumer is exposed to more than 5,000 ads every day. Out of that number, only 12 ads make an impression.
More than ever, …Read More →
What a paradox is our modernized world. Everything is a click, a post, or a snap away, yet we are still distant from one another. Many companies are overloading consumers with information. Those same firms …Read More →
Retargeting is quickly becoming one of digital marketing’s favorite go-to tools. It’s a favorite because rather than trying to reach a new audience, retargeting is used to re-engage an audience that has had a previous …Read More →
We’ve all had an unproductive brainstorm session, either as a group or individually. It’s actually more of a braindrizzle (sorry, I had to). So what can you do to turn that drizzle into a deluge …Read More →
The goal of any business is to grow and be profitable. To accomplish this, a positive work culture must be in place.
In a positive work culture, employees are engaged and focused on their jobs. In …Read More →
In a world run by millennial consumers, it is essential to advertise and market in ways that will hold their attention. While it is true that digital marketing is emerging as the predominant marketing force, …Read More →
In this day and age, using social media platforms to advertise and market products and services is a fairly common practice. However, the nature of some platforms can make it difficult to measure the effectiveness …Read More →