For many jewelers, this past holiday season was down from 2021. Now all eyes turn to another important jewelry holiday—Valentine’s Day. This is usually a great opportunity for you to sell certain product categories and draw in new and current customers. But with an uncertain economy and so much competition out there, you might be …
6 Marketing Ideas to Drive Jewelry Sales this Valentine’s Day Read More »
Using social media marketing strategies to promote your jewelry business on Instagram is the key to success. To start, build an aesthetically pleasing profile and articulate your brand’s message. Make each post meaningful with quality images and captions that inspire social conversation and strengthen engagement. Investing in a social media marketing agency in the USA …
This past year has intensified a reliance on online marketing to reach your customer base, and the importance of making that marketing fresh, original and ever changing has never been stronger. But in an endless world of online content, how do you make your brand stand out, let alone show it to the right customers? …
Connecting the Dots: 3 Quick Keys to Marketing to Your Customers Online Read More »
We’re visual creatures. We use our eyes to perceive everything around us—what we (and other people) are wearing, eating, doing, and buying. And color is critical. In a study on color in a peer-reviewed journal article, Satyendra Singh determined that it takes 90 seconds for a customer to form an opinion about a product. Approximately …
The Power of Color in Marketing: A Crash Course in Color Psychology Read More »
With the advent of the internet, reaching your target audience has never been easier. Although digital advertising grows in popularity every year, it’s not too late to take advantage. Since there is aggressive competition for ad placement, many people think that digital advertising is cost-prohibitive, but there are still ways to get in the game …
