Color Your World: How Color Can Affect Your Social Media Presence
Businesses go to great lengths when creating a strong graphic presence in their print materials, logo design, and website design. However, with social media quickly expanding in the past few years, it’s easy to simply create social media profiles and forget about them.
The same care and attention that businesses take with their other marketing projects should be applied to social media. The color and presentation of your social media profiles is important in order to create consistency in your brand’s presence and convey an appropriate tone.
Let’s take a quick look at perceptions of color according to psychology:
• Red: excitement, strength, passion, speed, boldness, determination, desire, courage
• Yellow: warmth, happiness, comfort, energy, positivity
• Blue: trust, reliability, belonging, loyalty, professionalism
• Orange: playfulness, warmth, vibrant, enthusiasm, creativity
• Green: nature, fresh, growth, abundance, harmony, peace
• Pink: soft, sweet, security, whimsy
• Purple: royal, dignity, nobility, luxury, elegance
• White: pure, clean, youthful, simplicity
• Black: sophistication, formality, mystery
• Gold: prestige, wealth, elite
• Silver: prestige, cold, scientific
When you read this list, do you agree? Did you think about what colors you use in your branding? If so, are your colors giving off the impression you want to convey or are you sending mixed signals with your color scheme?
Let’s evaluate what this means for your social media presence:
Consider Your Current Color Schemes: Now that we understand basic color theory, take a quick moment to consider the consistency of your social media profiles. Are you using the same colors in your Facebook profile picture and cover photos? Are you using the same colors in your Twitter and Pinterest account graphics? Are you even customizing your graphics in all platforms? Your brand must be consistent across any marketing platform you choose to utilize.
Consider the “Social” Side of Social Media: While social media is a unique marketing platform these days, it can also be used to interact with your client/customer base. If you want a warm, inviting social media presence but are only using silvers and purples, you may want to consider how that might be affecting your organic interaction. To invite more interactions, consider choosing bright colors in your logos, photos, and other graphics that you post. If you want a clean, professional perception on social media, keep your colors to whites, blues, and silvers.
Change It! If your current color schemes are not giving off the vibe you want, there is no reason why you can’t adjust your look. You don’t have to change your whole logo and branding plan in order to make your social media presence more appealing to your audience.
If you feel you could benefit from professional guidance using your brand’s color scheme to help boost your digital reputation and interaction, simply contact us. Our creative team thrives on creating award-winning color schemes for our clients.