Should you use emojis?
The answer is YES! 👍
Gone are the days when emojis were considered inappropriate in professional settings. Today, they have gained cultural acceptance and become an integral part of digital communication across various platforms including emails, social media posts, and even professional networking sites like LinkedIn. Even a simple emoji added to the subject line of an email blast can significantly boost your open rate.
Did you know that 92% of internet users now incorporate emojis into their online conversations? 😁
Apart from adding a touch of humanity to your brand, emojis can significantly boost social engagement. However, it’s important to consider a few tips when incorporating emojis into your communication strategy:
- Ensure that the chosen emojis align with your brand voice and image. 💍 💎
- Use emojis in moderation to maintain their impact and effectiveness.
- Familiarize yourself with the meaning behind each emoji. Think of them as visual slang.
- Using emojis without understanding their social context may make you appear out of touch or even inappropriate.
- Don’t let emojis overshadow your message. They should complement your content rather than replace it.
Take a moment to reflect on whether emojis align with your brand, and if so, go for it! Embrace the incredible engagement and branding opportunities that emoji marketing presents.
If you’re eager to delve deeper into the world of emojis and explore other innovative forms of digital communication to elevate your brand, look no further. Harmon Group boasts a team of digital and social media strategists who can tap into this exciting new market.
To discover how our expertise can benefit your brand or business, reach out to us today.