Give Your Company a Voice
Communication experts have long supported the idea that how you say something is just as important as what you say.
As the business environment shifts with content marketing becoming a vital way to communicate with existing and potential customers, companies are rushing to push out quality content that is engaging. However, many times the rush results in content with little or no personality and that fails to excite, command attention, or convey your brand appropriately.
Your target is constantly bombarded with information, to the point where it all jumbles together and becomes indecipherable. What transcends the static noise is personality-driven content. But how exactly do you find your voice?
Look at your copy—whether it be your website or your social media posts, you need to examine it all. Is it authentic and exciting? Does it encourage you to seek out more information? Does it convey your brand to your target audience in the best way? If you said no to any one of those questions, it’s time to rethink your company voice.
To get started, ask yourself the following questions:
- Who are your clientele?
- How do you want them to respond?
- What do you want them to remember?
Remember, it is okay to keep your voice casual and to get inspired by others when defining your own company voice. Establishing a voice and unique tone for your business can take time, but well-written, consistent content will yield positive results.
Next week, we’ll get into specifics on how you can make your messages more impactful.