our ideas

Take a look at the articles, news, and videos that are sparking our creativity and making us think.

Marketing Moving Forward: Staying Visible and Active

People have changed the way they shop. That doesn’t mean they’ve stopped buying.  Have you noticed a change in the way customers are buying? ...
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Deck the Walls of Facebook and Instagram: Why Your Brand Needs a Social Media Program This Holiday Season.

It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to ...
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Let’s Get Digital! 4 types of digital marketing and our recommendations for success.

Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of ...
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2020’s Surprise Marketing Powerhouse: How You Can Create A Catalog That Converts

Many of us have had to completely rethink our marketing strategies this year. We’ve all had to find innovative ways to reach customers at ...
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Safety

The Cautious Covid Consumer. How to reach customers right now and drive them to spend.

You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because ...
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Instagram – A Powerful Marketing Tool

There was a time when including Instagram in a brand or retailer’s social media marketing plan was optional. That didn’t last long, however. A ...
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3 Reasons You Need to Optimize Your Marketing Strategy for Mobile

Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone ...
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3 Reasons Why Your Business Needs Facebook and Instagram

Reach a broader audience by positioning yourself on the top two social networks. Utilizing both Facebook and Instagram can be very effective in reaching ...
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3 Ways to Make Sure You Have a Social Presence

Start - If you are still waiting for a sign to start your social media, you're too late. Over 88% of businesses use some sort ...
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3 Reasons You Need a Social Media Manager

Content Creation - When it comes to the content you post on your social media, you want to make sure it has everything needed ...
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3 Ways to Get More Social Engagement

Everyone understands the concept of posting things on social media. The question is, ‘What is it about the things you post that gets people ...
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In A Digital World, Social Media Strategy is a Must

It's 2018 and Marketing dollars are being spent through social media more than ever before. Large corporations are trying to find ways to reach ...
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Here’s Why Your Jewelry Business Needs Social Media

Retail Jeweler recently reported on the importance of jewelry businesses reaching their customers through a multi-channel approach, and they estimate that after consumers complete ...
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Tips for Marketing to Your Target Audience Without Offending

Early in January, Swedish retailer H&M released an ad in the UK that showed a 5-year-old black model wearing a hoodie that read, “Coolest Monkey in ...
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The Rise of Influencer Marketing in 2018

Inbound Marketing has been taking the marketing world by storm over the past few years as the use of social media, email marketing, and ...
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MARKETING TRENDS TO WATCH FOR IN 2018

2017 is winding down which means the year of viral memes, native sponsored content, and Twitter -- is over. Or is it? 2018 will ...
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IT’S TIME TO START PLANNING YOUR HOLIDAY MARKETING STRATEGIES

If you haven't already! Ghosts and ghouls are running amuck today and possibly making some retailers believe that it may be too early (or ...
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3 TIPS TO WRITING CLICKABLE EMAIL SUBJECT LINES

It’s 2017, and email marketing is still a top distribution channel for marketers in the retail space. It’s no question that a careful email ...
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5 HALLOWEEN MARKETING TACTICS FOR BRICK AND MORTAR BUSINESSES

Did you know that 40% of consumers start their holiday shopping before Halloween, according to Constant Contact? Often overlooked, Halloween is the perfect time ...
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SUPERCHARGE YOUR MAILING LIST

It's no secret that email marketing is here to stay. It's a powerful tool. Consulting firm McKinsey tells us that email is 40x more ...
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3 INSPIRING MARKETING CAMPAIGNS FROM 2016

As marketers, we strive daily to generate creative, original marketing strategies that will produce positive results for our clients. We brainstorm concepts, mold them ...
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‘TIS THE SEASON: HOW BRANDS CAN CAPTIVATE WITH HOLIDAY MARKETING

The Christmas Creep: if you haven't heard the phrase, it might sound like a hip dance that you probably shouldn't show off at the ...
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5 TIPS ON UTILIZING PINTEREST FOR YOUR BRAND

From its initial launch in the spring of 2010, Pinterest had roughly 5,000 monthly users and was the first social sharing platform of its ...
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WE’RE GORGING OURSELVES ON INPUT

People are the sum of their habits. Our habits are acquired behaviors through frequent repetition. Most people aren't aware of their habits, which is ...
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