Consumers are still enjoying the dog days of summer, or dealing with back-to-school stress. The holidays are the last thing on their minds. But ...
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All work and no play makes jewelers a dull bunch. After a long day of hustle and bustle on the show floor, you deserve ...
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Covid changed our social media habits. To be safe, we had to be apart, and social media brought people together for shared experiences. People ...
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We’re so excited that in-person trade shows are back on the calendar again. But if you don’t plan accordingly, they can leave you lost ...
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Did you know that direct mail is still one of the best ways to get your message directly in the hands of customers? Here ...
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A few weeks ago we shared an article about reaching your customers online. One of our recommended keys was connecting with customers on the ...
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Fashion is an ever-evolving link in the zeitgeist of tomorrow, working as a mirror to reflect what’s happening now, what happened previously, and foreshadowing ...
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Did you know that the volume of mobile video consumption increases by 100% every year? And that according to Hubspot, consumers recall 65% of ...
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The COVID crisis has changed the way we do many things, and weddings are no exception. During the pandemic, many engaged couples were forced ...
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This past year has intensified a reliance on online marketing to reach your customer base, and the importance of making that marketing fresh, original ...
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We’re visual creatures. We use our eyes to perceive everything around us—what we (and other people) are wearing, eating, doing, and buying. And color ...
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Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that ...
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People have changed the way they shop. That doesn’t mean they’ve stopped buying.  Have you noticed a change in the way customers are buying? ...
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It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to ...
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Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of ...
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Many of us have had to completely rethink our marketing strategies this year. We’ve all had to find innovative ways to reach customers at ...
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You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because ...
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There was a time when including Instagram in a brand or retailer’s social media marketing plan was optional. That didn’t last long, however. A ...
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Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone ...
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Reach a broader audience by positioning yourself on the top two social networks. Utilizing both Facebook and Instagram can be very effective in reaching ...
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Start - If you are still waiting for a sign to start your social media, you're too late. Over 88% of businesses use some sort ...
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Content Creation - When it comes to the content you post on your social media, you want to make sure it has everything needed ...
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It's 2018 and Marketing dollars are being spent through social media more than ever before. Large corporations are trying to find ways to reach ...
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Retail Jeweler recently reported on the importance of jewelry businesses reaching their customers through a multi-channel approach, and they estimate that after consumers complete ...
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