Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that ...
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People have changed the way they shop. That doesn’t mean they’ve stopped buying.  Have you noticed a change in the way customers are buying? ...
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It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to ...
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Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of ...
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Many of us have had to completely rethink our marketing strategies this year. We’ve all had to find innovative ways to reach customers at ...
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You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because ...
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There was a time when including Instagram in a brand or retailer’s social media marketing plan was optional. That didn’t last long, however. A ...
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Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone ...
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Reach a broader audience by positioning yourself on the top two social networks. Utilizing both Facebook and Instagram can be very effective in reaching ...
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Start - If you are still waiting for a sign to start your social media, you're too late. Over 88% of businesses use some sort ...
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Content Creation - When it comes to the content you post on your social media, you want to make sure it has everything needed ...
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Everyone understands the concept of posting things on social media. The question is, ‘What is it about the things you post that gets people ...
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It's 2018 and Marketing dollars are being spent through social media more than ever before. Large corporations are trying to find ways to reach ...
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Retail Jeweler recently reported on the importance of jewelry businesses reaching their customers through a multi-channel approach, and they estimate that after consumers complete ...
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Early in January, Swedish retailer H&M released an ad in the UK that showed a 5-year-old black model wearing a hoodie that read, “Coolest Monkey in ...
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Inbound Marketing has been taking the marketing world by storm over the past few years as the use of social media, email marketing, and ...
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2017 is winding down which means the year of viral memes, native sponsored content, and Twitter -- is over. Or is it? 2018 will ...
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If you haven't already! Ghosts and ghouls are running amuck today and possibly making some retailers believe that it may be too early (or ...
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It’s 2017, and email marketing is still a top distribution channel for marketers in the retail space. It’s no question that a careful email ...
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Did you know that 40% of consumers start their holiday shopping before Halloween, according to Constant Contact? Often overlooked, Halloween is the perfect time ...
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It's no secret that email marketing is here to stay. It's a powerful tool. Consulting firm McKinsey tells us that email is 40x more ...
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As marketers, we strive daily to generate creative, original marketing strategies that will produce positive results for our clients. We brainstorm concepts, mold them ...
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The Christmas Creep: if you haven't heard the phrase, it might sound like a hip dance that you probably shouldn't show off at the ...
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From its initial launch in the spring of 2010, Pinterest had roughly 5,000 monthly users and was the first social sharing platform of its ...
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