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Take a look at the articles, news, and videos that are sparking our creativity and making us think.

Holiday Prep 101: 3 Retail Trends to Help Your Business Succeed this Season

Consumers are still enjoying the dog days of summer, or dealing with back-to-school stress. The holidays are the last thing on their minds. But ...
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Get Happy: The 4 Best Vegas Happy Hours to Make Time for During JCK

All work and no play makes jewelers a dull bunch. After a long day of hustle and bustle on the show floor, you deserve ...
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3 Steps to Improve Your Social Media Engagement––And Make More Sales

Covid changed our social media habits. To be safe, we had to be apart, and social media brought people together for shared experiences. People ...
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Trade Show Tips: How to make the most of your attendance at JCK and other industry shows

We’re so excited that in-person trade shows are back on the calendar again. But if you don’t plan accordingly, they can leave you lost ...
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3 Essentials for Direct Mail Success

Did you know that direct mail is still one of the best ways to get your message directly in the hands of customers? Here ...
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Social Media Cheat Sheet Part 1: Facebook

A few weeks ago we shared an article about reaching your customers online. One of our recommended keys was connecting with customers on the ...
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Fashion Forecast: Heavy Metal Hardware

Fashion is an ever-evolving link in the zeitgeist of tomorrow, working as a mirror to reflect what’s happening now, what happened previously, and foreshadowing ...
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Press Play: 3 Steps to Help Firm Up your Online Video Strategy

Did you know that the volume of mobile video consumption increases by 100% every year? And that according to Hubspot, consumers recall 65% of ...
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Fashion Forecast: Love in the time of Covid

The COVID crisis has changed the way we do many things, and weddings are no exception. During the pandemic, many engaged couples were forced ...
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Connecting the Dots: 3 Quick Keys to Marketing to Your Customers Online

This past year has intensified a reliance on online marketing to reach your customer base, and the importance of making that marketing fresh, original ...
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The Power of Color in Marketing: A Crash Course in Color Psychology

We’re visual creatures. We use our eyes to perceive everything around us—what we (and other people) are wearing, eating, doing, and buying. And color ...
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If You Tell It, They Will Buy: 3 ways to use storytelling in marketing to connect with shoppers this year.

Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that ...
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Marketing Moving Forward: Staying Visible and Active

People have changed the way they shop. That doesn’t mean they’ve stopped buying.  Have you noticed a change in the way customers are buying? ...
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Deck the Walls of Facebook and Instagram: Why Your Brand Needs a Social Media Program This Holiday Season.

It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to ...
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Let’s Get Digital! 4 types of digital marketing and our recommendations for success.

Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of ...
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2020’s Surprise Marketing Powerhouse: How You Can Create A Catalog That Converts

Many of us have had to completely rethink our marketing strategies this year. We’ve all had to find innovative ways to reach customers at ...
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Safety

The Cautious Covid Consumer. How to reach customers right now and drive them to spend.

You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because ...
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Instagram – A Powerful Marketing Tool

There was a time when including Instagram in a brand or retailer’s social media marketing plan was optional. That didn’t last long, however. A ...
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3 Reasons You Need to Optimize Your Marketing Strategy for Mobile

Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone ...
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3 Reasons Why Your Business Needs Facebook and Instagram

Reach a broader audience by positioning yourself on the top two social networks. Utilizing both Facebook and Instagram can be very effective in reaching ...
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3 Ways to Make Sure You Have a Social Presence

Start - If you are still waiting for a sign to start your social media, you're too late. Over 88% of businesses use some sort ...
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3 Reasons You Need a Social Media Manager

Content Creation - When it comes to the content you post on your social media, you want to make sure it has everything needed ...
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In A Digital World, Social Media Strategy is a Must

It's 2018 and Marketing dollars are being spent through social media more than ever before. Large corporations are trying to find ways to reach ...
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Here’s Why Your Jewelry Business Needs Social Media

Retail Jeweler recently reported on the importance of jewelry businesses reaching their customers through a multi-channel approach, and they estimate that after consumers complete ...
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