A few weeks ago we shared an article about reaching your customers online. One of our recommended keys was connecting with customers on the ...
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Fashion is an ever-evolving link in the zeitgeist of tomorrow, working as a mirror to reflect what’s happening now, what happened previously, and foreshadowing ...
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Did you know that the volume of mobile video consumption increases by 100% every year? And that according to Hubspot, consumers recall 65% of ...
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The COVID crisis has changed the way we do many things, and weddings are no exception. During the pandemic, many engaged couples were forced ...
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This past year has intensified a reliance on online marketing to reach your customer base, and the importance of making that marketing fresh, original ...
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We’re visual creatures. We use our eyes to perceive everything around us—what we (and other people) are wearing, eating, doing, and buying. And color ...
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Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that ...
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People have changed the way they shop. That doesn’t mean they’ve stopped buying.  Have you noticed a change in the way customers are buying? ...
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It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to ...
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Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of ...
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Many of us have had to completely rethink our marketing strategies this year. We’ve all had to find innovative ways to reach customers at ...
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You’ve reopened your doors or are finalizing plans to reopen. People are beginning to emerge from their homes and venture out. But just because ...
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There was a time when including Instagram in a brand or retailer’s social media marketing plan was optional. That didn’t last long, however. A ...
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Reach consumers constantly. Over 50% of online users access the internet via their cell phones. This isn’t surprising in 2018. People use their phone ...
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Reach a broader audience by positioning yourself on the top two social networks. Utilizing both Facebook and Instagram can be very effective in reaching ...
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Start - If you are still waiting for a sign to start your social media, you're too late. Over 88% of businesses use some sort ...
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Content Creation - When it comes to the content you post on your social media, you want to make sure it has everything needed ...
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Everyone understands the concept of posting things on social media. The question is, ‘What is it about the things you post that gets people ...
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It's 2018 and Marketing dollars are being spent through social media more than ever before. Large corporations are trying to find ways to reach ...
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Retail Jeweler recently reported on the importance of jewelry businesses reaching their customers through a multi-channel approach, and they estimate that after consumers complete ...
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Early in January, Swedish retailer H&M released an ad in the UK that showed a 5-year-old black model wearing a hoodie that read, “Coolest Monkey in ...
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Inbound Marketing has been taking the marketing world by storm over the past few years as the use of social media, email marketing, and ...
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2017 is winding down which means the year of viral memes, native sponsored content, and Twitter -- is over. Or is it? 2018 will ...
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If you haven't already! Ghosts and ghouls are running amuck today and possibly making some retailers believe that it may be too early (or ...
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