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5 Vital Components of Effective Website Design
Maintaining a digital presence has become crucial to a company’s success over the past decade, because the majority of customers desire and expect instant ...
THE POWER OF COLOR IN MARKETING
Human beings are extremely visual creatures. We use our eyes to perceive everything around us—what we wear, what we eat, what we do, and ...
3 REASONS WHY SIMPLICITY WORKS IN MARKETING
The marketing and advertising industry is constantly expanding. Competitors are joining the race from all directions, and many brands are feeling the pressure to ...
3 MARKETING MISTAKES TO AVOID
“To err is human.” People make mistakes, and for the most part, they’re easy to forgive. But when a brand errs, it can be ...
EXPERIENTIAL MARKETING AND WHY IT WORKS
In today’s overwhelmingly digital world, a genuine face-to-face experience is a valuable—and rare—occurrence. However, the desire for more personal interaction is increasing among younger ...
Dimensional Mailing as a Direct Marketing Tactic
The rise of digital marketing over the last decade has caused many businesses to assume that direct mail marketing is a thing of the ...
BLOG MARKETING FOR YOUR BUSINESS
Blogging may have started as a way to write about your personal life and share it with the Internet, but over the last fifteen ...
GOING FOR THE MARKETING GOLD
Unless you’ve been living in a self-induced media blackout, you’re probably aware that thousands of athletes from around the world have been in Rio ...
Have you noticed that the past seems to be making an appearance? Crispy M&M’s are back in stores, new episodes of Full House are ...
Engage Consumers in a Snap
“Take a picture; it’ll last longer.” Thanks to the advent of the mobile messaging app Snapchat, that saying doesn't hold as true as it ...
Marketing is War
According to a media usage study by Media Dynamics, Inc., the average consumer is exposed to more than 5,000 ads every day. Out of ...
Getting Connected With the Consumer
What a paradox is our modernized world. Everything is a click, a post, or a snap away, yet we are still distant from one ...
Retargeting: Track Your Consumers
Retargeting is quickly becoming one of digital marketing’s favorite go-to tools. It’s a favorite because rather than trying to reach a new audience, retargeting ...
Cloudy With a Chance of Ideas
We’ve all had an unproductive brainstorm session, either as a group or individually. It's actually more of a braindrizzle (sorry, I had to). So ...
The goal of any business is to grow and be profitable. To accomplish this, a positive work culture must be in place. In a ...
Mobile Marketing: Making Millennials Notice
In a world run by millennial consumers, it is essential to advertise and market in ways that will hold their attention. While it is ...
Picture the Future with Instagram
In this day and age, using social media platforms to advertise and market products and services is a fairly common practice. However, the nature ...
“Success is 10 percent inspiration and 90 percent perspiration.”
This quote from Thomas Edison applies to most endeavors, including advertising. But some stories of inspiration can help us learn to look at our ...
Segment Your Target
When clients want our help in promoting something, we listen for one particular phrase when they present their strategy, "everyone loves our product, our ...
Alert the Press
When determining a marketing strategy, we and our clients always make sure to focus on the heavy hitters like print, radio, and social, but ...
Make Social Fun!
No doubt you've heard how important it is to have a social media presence, but do you know how to use that presence effectively? ...
Start Using Calls to Action Today!
Whether you're creating a new print campaign, radio spot, or direct mail piece, your goal is to gain awareness and increase business. Making a ...
Introducing a new brand or product can be an intimidating experience. You've poured hours of work into it, but aren't sure how your audience ...
What Makes Good Copywriting?
In this video from content specialists Purple Feather, a homeless man sits in a city square. A sign propped beside him reads, "I'm blind, ...