our ideas

Take a look at the articles, news, and videos that are sparking our creativity and making us think.

MARKETING TRENDS TO WATCH FOR IN 2018

2017 is winding down which means the year of viral memes, native sponsored content, and Twitter -- is over. Or is it? 2018 will ...
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IT’S TIME TO START PLANNING YOUR HOLIDAY MARKETING STRATEGIES

If you haven't already! Ghosts and ghouls are running amuck today and possibly making some retailers believe that it may be too early (or ...
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3 TIPS TO WRITING CLICKABLE EMAIL SUBJECT LINES

It’s 2017, and email marketing is still a top distribution channel for marketers in the retail space. It’s no question that a careful email ...
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5 HALLOWEEN MARKETING TACTICS FOR BRICK AND MORTAR BUSINESSES

Did you know that 40% of consumers start their holiday shopping before Halloween, according to Constant Contact? Often overlooked, Halloween is the perfect time ...
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SUPERCHARGE YOUR MAILING LIST

It's no secret that email marketing is here to stay. It's a powerful tool. Consulting firm McKinsey tells us that email is 40x more ...
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3 INSPIRING MARKETING CAMPAIGNS FROM 2016

As marketers, we strive daily to generate creative, original marketing strategies that will produce positive results for our clients. We brainstorm concepts, mold them ...
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‘TIS THE SEASON: HOW BRANDS CAN CAPTIVATE WITH HOLIDAY MARKETING

The Christmas Creep: if you haven't heard the phrase, it might sound like a hip dance that you probably shouldn't show off at the ...
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5 TIPS ON UTILIZING PINTEREST FOR YOUR BRAND

From its initial launch in the spring of 2010, Pinterest had roughly 5,000 monthly users and was the first social sharing platform of its ...
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WE’RE GORGING OURSELVES ON INPUT

People are the sum of their habits. Our habits are acquired behaviors through frequent repetition. Most people aren't aware of their habits, which is ...
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4 TIPS FOR MARKETING AGAINST YOUR COMPETITORS

There are many well-known rivalries between businesses in the marketing world. Coca-Cola and Pepsi have been in competition for decades. Other big rivals include ...
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3 WAYS TO EMBRACE INBOUND MARKETING

If you don’t already know, outbound marketing, also known as interruption marketing, focuses on getting a company’s message to as many people as possible ...
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3 WAYS TO APPEAL TO MILLENNIALS IN YOUR MARKETING

Millennials are currently the largest demographic in the United States, comprising 23.5% of the entire population. Because of this, brands are heavily targeting them ...
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5 Vital Components of Effective Website Design

Maintaining a digital presence has become crucial to a company’s success over the past decade, because the majority of customers desire and expect instant ...
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3 REASONS WHY SIMPLICITY WORKS IN MARKETING

The marketing and advertising industry is constantly expanding. Competitors are joining the race from all directions, and many brands are feeling the pressure to ...
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3 MARKETING MISTAKES TO AVOID

“To err is human.” People make mistakes, and for the most part, they’re easy to forgive. But when a brand errs, it can be ...
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EXPERIENTIAL MARKETING AND WHY IT WORKS

In today’s overwhelmingly digital world, a genuine face-to-face experience is a valuable—and rare—occurrence. However, the desire for more personal interaction is increasing among younger ...
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Dimensional Mailing as a Direct Marketing Tactic

The rise of digital marketing over the last decade has caused many businesses to assume that direct mail marketing is a thing of the ...
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BLOG MARKETING FOR YOUR BUSINESS

Blogging may have started as a way to write about your personal life and share it with the Internet, but over the last fifteen ...
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GOING FOR THE MARKETING GOLD

Unless you’ve been living in a self-induced media blackout, you’re probably aware that thousands of athletes from around the world have been in Rio ...
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THROWBACK MARKETING

Have you noticed that the past seems to be making an appearance? Crispy M&M’s are back in stores, new episodes of Full House are ...
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Engage Consumers in a Snap

“Take a picture; it’ll last longer.” Thanks to the advent of the mobile messaging app Snapchat, that saying doesn't hold as true as it ...
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Marketing is War

According to a media usage study by Media Dynamics, Inc., the average consumer is exposed to more than 5,000 ads every day. Out of ...
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Getting Connected With the Consumer

What a paradox is our modernized world. Everything is a click, a post, or a snap away, yet we are still distant from one ...
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Retargeting: Track Your Consumers

Retargeting is quickly becoming one of digital marketing’s favorite go-to tools. It’s a favorite because rather than trying to reach a new audience, retargeting ...
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