What a paradox is our modernized world. Everything is a click, a post, or a snap away, yet we are still distant from one ...
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Retargeting is quickly becoming one of digital marketing’s favorite go-to tools. It’s a favorite because rather than trying to reach a new audience, retargeting ...
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We’ve all had an unproductive brainstorm session, either as a group or individually. It's actually more of a braindrizzle (sorry, I had to). So ...
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The goal of any business is to grow and be profitable. To accomplish this, a positive work culture must be in place. In a ...
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In a world run by millennial consumers, it is essential to advertise and market in ways that will hold their attention. While it is ...
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In this day and age, using social media platforms to advertise and market products and services is a fairly common practice. However, the nature ...
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This quote from Thomas Edison applies to most endeavors, including advertising. But some stories of inspiration can help us learn to look at our ...
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When clients want our help in promoting something, we listen for one particular phrase when they present their strategy, "everyone loves our product, our ...
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When determining a marketing strategy, we and our clients always make sure to focus on the heavy hitters like print, radio, and social, but ...
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No doubt you've heard how important it is to have a social media presence, but do you know how to use that presence effectively? ...
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Whether you're creating a new print campaign, radio spot, or direct mail piece, your goal is to gain awareness and increase business. Making a ...
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Introducing a new brand or product can be an intimidating experience. You've poured hours of work into it, but aren't sure how your audience ...
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In this video from content specialists Purple Feather, a homeless man sits in a city square. A sign propped beside him reads, "I'm blind, ...
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If you saw a picture of two golden arches joined together to form an M without context, chances are you'd be able to identify ...
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No matter what industry you're in, chances are you attend at least one trade show a year. They are the ideal venue to present ...
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Picture this—you upload an image of your product to your company website and you want people to be able to find it when searching ...
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Mobile devices are integrated into our daily lives, so it's no surprise that mobile marketing is here to stay. Mobile traffic exceeded desktop user ...
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It's 2016, and by now, we know two things to be true. One—social media is a firmly fixed part of our day-to-day life. And ...
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There are some marketing mishaps that can be corrected, but there's one decision that's pretty permanent: naming your brand. If you're an established business, ...
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If you watched the Super Bowl this past Sunday, I'm sure you saw plenty of commercials to go along with it. There were a ...
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You might have heard that Super Bowl 50 is taking place this weekend. There's sure to be millions of sports fans tuning in to ...
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All too often, we see clients who are convinced that their brand will sell itself. Their product may be state of the art, competitively ...
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There are iconic characters throughout American history that were born in the world of advertising. The Lucky Charms leprechaun, Mr. Clean, and the Geico ...
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Now that the political season is picking up, I'm sure you're starting to see attack ads pop up. "This candidate doesn't think of the ...
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