Whether you're creating a new print campaign, radio spot, or direct mail piece, your goal is to gain awareness and increase business. Making a ...
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Introducing a new brand or product can be an intimidating experience. You've poured hours of work into it, but aren't sure how your audience ...
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In this video from content specialists Purple Feather, a homeless man sits in a city square. A sign propped beside him reads, "I'm blind, ...
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If you saw a picture of two golden arches joined together to form an M without context, chances are you'd be able to identify ...
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No matter what industry you're in, chances are you attend at least one trade show a year. They are the ideal venue to present ...
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Picture this—you upload an image of your product to your company website and you want people to be able to find it when searching ...
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Mobile devices are integrated into our daily lives, so it's no surprise that mobile marketing is here to stay. Mobile traffic exceeded desktop user ...
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It's 2016, and by now, we know two things to be true. One—social media is a firmly fixed part of our day-to-day life. And ...
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There are some marketing mishaps that can be corrected, but there's one decision that's pretty permanent: naming your brand. If you're an established business, ...
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If you watched the Super Bowl this past Sunday, I'm sure you saw plenty of commercials to go along with it. There were a ...
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You might have heard that Super Bowl 50 is taking place this weekend. There's sure to be millions of sports fans tuning in to ...
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All too often, we see clients who are convinced that their brand will sell itself. Their product may be state of the art, competitively ...
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There are iconic characters throughout American history that were born in the world of advertising. The Lucky Charms leprechaun, Mr. Clean, and the Geico ...
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Now that the political season is picking up, I'm sure you're starting to see attack ads pop up. "This candidate doesn't think of the ...
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2015 is on the way out, and with it a great year of creative advertising and marketing campaigns. We're proud to say we've contributed ...
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As 2015 winds down, we want to take a look at some of the best ads in the past year from major brands. They ...
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Sending a holiday card is one of the most sincere ways to stay in touch with your client base, and it can be a ...
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You've had your logo for decades and loyal customers for just as long. But how do you know if it's time to update? The ...
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Everyone has heard a catchy phrase at the end of a commercial that leaves a lasting impression and creates a positive memory associated with ...
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One of the most coveted targets for marketing efforts is the millennial generation. They represent one of the biggest spenders of any age group, ...
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Even with millions of people across the country cutting the cable cord, video advertising is still a booming market and a great way to ...
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Perhaps you've heard of Instagram, the wildly popular app that allows users to post pictures and videos with unique filters and share them across ...
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Emojis, those intriguing yellow smiley faces and other illustrations, have taken the Internet by storm, allowing a new, fun way to communicate with your ...
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One of the leading methods in engaging your audience in today's market is to utilize experiential marketing. You may have never heard the term, ...
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