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Start Using Calls to Action Today!
Whether you're creating a new print campaign, radio spot, or direct mail piece, your goal is to gain awareness and increase business. Making a ...
Introducing a new brand or product can be an intimidating experience. You've poured hours of work into it, but aren't sure how your audience ...
What Makes Good Copywriting?
In this video from content specialists Purple Feather, a homeless man sits in a city square. A sign propped beside him reads, "I'm blind, ...
Love Your Logo
If you saw a picture of two golden arches joined together to form an M without context, chances are you'd be able to identify ...
Make the Most Out of Your Trade Shows
No matter what industry you're in, chances are you attend at least one trade show a year. They are the ideal venue to present ...
The Importance of SEO
Picture this—you upload an image of your product to your company website and you want people to be able to find it when searching ...
The Evolution of Mobile in 2016
Mobile devices are integrated into our daily lives, so it's no surprise that mobile marketing is here to stay. Mobile traffic exceeded desktop user ...
User-Generated Content is the Marketing of Today
It's 2016, and by now, we know two things to be true. One—social media is a firmly fixed part of our day-to-day life. And ...
What’s in a Name?
There are some marketing mishaps that can be corrected, but there's one decision that's pretty permanent: naming your brand. If you're an established business, ...
To Be Funny… or Not?
If you watched the Super Bowl this past Sunday, I'm sure you saw plenty of commercials to go along with it. There were a ...
Our Favorite Super Bowl Ads
You might have heard that Super Bowl 50 is taking place this weekend. There's sure to be millions of sports fans tuning in to ...
Do People Care About Your Brand?
All too often, we see clients who are convinced that their brand will sell itself. Their product may be state of the art, competitively ...
Use the Power of a Brand Spokesman
There are iconic characters throughout American history that were born in the world of advertising. The Lucky Charms leprechaun, Mr. Clean, and the Geico ...
Do Attack Ads Work?
Now that the political season is picking up, I'm sure you're starting to see attack ads pop up. "This candidate doesn't think of the ...
Advertising Trends for 2016
2015 is on the way out, and with it a great year of creative advertising and marketing campaigns. We're proud to say we've contributed ...
Our Favorite Ads of 2015
As 2015 winds down, we want to take a look at some of the best ads in the past year from major brands. They ...
4 Tips For Your Holiday Cards
Sending a holiday card is one of the most sincere ways to stay in touch with your client base, and it can be a ...
Should You Revamp Your Brand?
You've had your logo for decades and loyal customers for just as long. But how do you know if it's time to update? The ...
Slogan or Tagline?
Everyone has heard a catchy phrase at the end of a commercial that leaves a lasting impression and creates a positive memory associated with ...
Tap Into the Millennial Market
One of the most coveted targets for marketing efforts is the millennial generation. They represent one of the biggest spenders of any age group, ...
3 Easy Tips for Online Video Content
Even with millions of people across the country cutting the cable cord, video advertising is still a booming market and a great way to ...
Reach Your Audience on Instagram
Perhaps you've heard of Instagram, the wildly popular app that allows users to post pictures and videos with unique filters and share them across ...
Should You Join the Emoji Game? 😊
Emojis, those intriguing yellow smiley faces and other illustrations, have taken the Internet by storm, allowing a new, fun way to communicate with your ...
Think Outside The Box
One of the leading methods in engaging your audience in today's market is to utilize experiential marketing. You may have never heard the term, ...