our ideas

Take a look at the articles, news, and videos that are sparking our creativity and making us think.

Getting Connected With the Consumer

What a paradox is our modernized world. Everything is a click, a post, or a snap away, yet we are still distant from one ...
Read More

Retargeting: Track Your Consumers

Retargeting is quickly becoming one of digital marketing’s favorite go-to tools. It’s a favorite because rather than trying to reach a new audience, retargeting ...
Read More

Cloudy With a Chance of Ideas

We’ve all had an unproductive brainstorm session, either as a group or individually. It's actually more of a braindrizzle (sorry, I had to). So ...
Read More

Get Cultured

The goal of any business is to grow and be profitable. To accomplish this, a positive work culture must be in place. In a ...
Read More

Mobile Marketing: Making Millennials Notice

In a world run by millennial consumers, it is essential to advertise and market in ways that will hold their attention. While it is ...
Read More

Picture the Future with Instagram

In this day and age, using social media platforms to advertise and market products and services is a fairly common practice. However, the nature ...
Read More

“Success is 10 percent inspiration and 90 percent perspiration.”

This quote from Thomas Edison applies to most endeavors, including advertising. But some stories of inspiration can help us learn to look at our ...
Read More

Segment Your Target

When clients want our help in promoting something, we listen for one particular phrase when they present their strategy, "everyone loves our product, our ...
Read More

Alert the Press

When determining a marketing strategy, we and our clients always make sure to focus on the heavy hitters like print, radio, and social, but ...
Read More

Make Social Fun!

No doubt you've heard how important it is to have a social media presence, but do you know how to use that presence effectively? ...
Read More

Start Using Calls to Action Today!

Whether you're creating a new print campaign, radio spot, or direct mail piece, your goal is to gain awareness and increase business. Making a ...
Read More

Focus Up

Introducing a new brand or product can be an intimidating experience. You've poured hours of work into it, but aren't sure how your audience ...
Read More

What Makes Good Copywriting?

In this video from content specialists Purple Feather, a homeless man sits in a city square. A sign propped beside him reads, "I'm blind, ...
Read More

Love Your Logo

If you saw a picture of two golden arches joined together to form an M without context, chances are you'd be able to identify ...
Read More

Make the Most Out of Your Trade Shows

No matter what industry you're in, chances are you attend at least one trade show a year. They are the ideal venue to present ...
Read More

The Importance of SEO

Picture this—you upload an image of your product to your company website and you want people to be able to find it when searching ...
Read More

The Evolution of Mobile in 2016

Mobile devices are integrated into our daily lives, so it's no surprise that mobile marketing is here to stay. Mobile traffic exceeded desktop user ...
Read More

User-Generated Content is the Marketing of Today

It's 2016, and by now, we know two things to be true. One—social media is a firmly fixed part of our day-to-day life. And ...
Read More

What’s in a Name?

There are some marketing mishaps that can be corrected, but there's one decision that's pretty permanent: naming your brand. If you're an established business, ...
Read More

To Be Funny… or Not?

If you watched the Super Bowl this past Sunday, I'm sure you saw plenty of commercials to go along with it. There were a ...
Read More

Our Favorite Super Bowl Ads

You might have heard that Super Bowl 50 is taking place this weekend. There's sure to be millions of sports fans tuning in to ...
Read More

Do People Care About Your Brand?

All too often, we see clients who are convinced that their brand will sell itself. Their product may be state of the art, competitively ...
Read More

Use the Power of a Brand Spokesman

There are iconic characters throughout American history that were born in the world of advertising. The Lucky Charms leprechaun, Mr. Clean, and the Geico ...
Read More

Do Attack Ads Work?

Now that the political season is picking up, I'm sure you're starting to see attack ads pop up. "This candidate doesn't think of the ...
Read More