our ideas

Take a look at the articles, news, and videos that are sparking our creativity and making us think.

Slogan or Tagline?

Everyone has heard a catchy phrase at the end of a commercial that leaves a lasting impression and creates a positive memory associated with ...
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Tap Into the Millennial Market

One of the most coveted targets for marketing efforts is the millennial generation. They represent one of the biggest spenders of any age group, ...
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3 Easy Tips for Online Video Content

Even with millions of people across the country cutting the cable cord, video advertising is still a booming market and a great way to ...
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Reach Your Audience on Instagram

Perhaps you've heard of Instagram, the wildly popular app that allows users to post pictures and videos with unique filters and share them across ...
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Should You Join the Emoji Game? 😊

Emojis, those intriguing yellow smiley faces and other illustrations, have taken the Internet by storm, allowing a new, fun way to communicate with your ...
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Think Outside The Box

One of the leading methods in engaging your audience in today's market is to utilize experiential marketing. You may have never heard the term, ...
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How Well Do You Know Your Audience?

One of the most important aspects of marketing and advertising is making sure you're telling the right message to the right people. Understanding what ...
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5 Tips for a Better Blog Post

Writing a blog post can seem like a daunting task, but there are some simple steps to help ease the pain. Planning- This important ...
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Boosting Your Engagement

Social media plays an important role in any business's marketing plan, but most people are so focused on increasing their likes or followers, they ...
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6 Ways to Improve Your Email Marketing

It takes time and effort to create effective and long-withstanding email campaigns, so follow these 6 best practices to ensure you’re getting the most ...
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5 Tips to Get More Out of Your Social Media

Social media has become one of the best tools a company can use to connect with their customers, but what people have to understand ...
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4 Simple Reasons Why You Should Be Using Infographics

Thanks to the Internet we have a never-ending supply of information and data. But in a fast-paced world in which our attention spans are ...
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3 Steps to a Better Press Release

Press releases are an essential part of your marketing strategy. They keep your industry informed as to what is happening with your company. A ...
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3 Steps to Handle Negative Comments on Social Media

Social media platforms have created a unique public forum for consumers to quickly spread their opinions and experiences with brands across the web for ...
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3 Ways to Create Memorable Customer Experiences

Cultivating beneficial customer relationships is one of the most important factors for a business to be successful. However, building a loyal customer base is ...
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Magazine Ad Trends to Watch

It is clear that the magazine media landscape is changing and has been for some time now. However, marketers are still figuring out what ...
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Internet Radio: Here to Stay

Internet radio – radio that is able to stream over the web from virtually anywhere in the world, from a multitude of internet-connected devices ...
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Google’s Phantom Update: What to Know Now

In April of this year, Google introduced its mobile-friendly update to the world. Word of this update spread early enough that most businesses had ...
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Stats to Know: Mobile Marketing

Mobile marketing is a trend here to stay and brands must adapt to meet the needs of the modern consumer. We have compiled the ...
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Marketing to Millennials 101

One in four people in the United States is a Millennial, making them a generation that cannot be ignored by brands. With buying power ...
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3 Tips to Boost Creativity and Drive Sales

Creativity is an essential component of any marketing strategy. Higher creativity leads to greater innovation and more overall success. Everyday our team at Harmon ...
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3 Ways Social Media Impacts SEO

Search engines have evolved, becoming smarter to provide a better search experience. This evolution has brought a shift in what factors impact the overall ...
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Stats to Know: Print Marketing

Last week we covered why you should still utilize print media in your marketing strategy. It helps solidify your brand image, allows you to ...
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Print Media: Alive and Thriving

With the rise of digital media, many may have thought traditional print media has fallen to the wayside. However, print media has evolved and ...
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