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Take a look at the articles, news, and videos that are sparking our creativity and making us think.

3 Tips to Boost Creativity and Drive Sales

Creativity is an essential component of any marketing strategy. Higher creativity leads to greater innovation and more overall success. Everyday our team at Harmon ...
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3 Ways Social Media Impacts SEO

Search engines have evolved, becoming smarter to provide a better search experience. This evolution has brought a shift in what factors impact the overall ...
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Stats to Know: Print Marketing

Last week we covered why you should still utilize print media in your marketing strategy. It helps solidify your brand image, allows you to ...
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Print Media: Alive and Thriving

With the rise of digital media, many may have thought traditional print media has fallen to the wayside. However, print media has evolved and ...
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Stats to Know: Visual Content Marketing

The importance of visual content is rapidly expanding and should become a vital part of your marketing strategy in 2015. We have compiled the ...
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Effectively Use Testimonials to Drive Sales

Testimonials, reviews and comments from satisfied customers play a crucial role in communicating the benefits of your product to potential buyers, help build trust ...
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Web Analytics 101

The amount of data that can be obtained today about your prospective online consumer is growing rapidly. Web data such as page views, hits, ...
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Look Out! 3 Social Media Trends to Watch in 2015

The brands that will succeed in 2015 are the ones that connect with their audience on social media. However, social media trends are constantly ...
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Native Video 101

Native advertising, ads that are a form of content marketing that share functionality with non-ad content, look the same as the other content on ...
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3 Steps for a More Engaging Content Marketing Strategy

Content marketing is creating and distributing content that adds value to your relationships with your customers. Developing an engaging content marketing strategy helps reinforce ...
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4 Tricks to Writing a Better Headline

8 out of 10 people will read your headline copy, but only 2 out of 10 will read past the headline. What does this ...
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3 Tips to Boost Your Creativity

Creativity is essential in any workplace. It drives innovation, encourages progress, motivates employees, and creates a positive working environment. However, some may find it ...
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4 Tips to Improve Your Networking Skills

Effective networking skills can be one of your most important assets. It is the perfect way to create relationships that can help advance your ...
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The Importance of Brand Transparency in 2015

As we move into 2015, marketers are looking for trends that will make the most impact in the New Year. Brand transparency is one ...
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3 Techniques to Become a Better Salesperson

Selling is about knowing your products and services and applying their benefits to the needs of customers. But what makes a great salesperson? The ...
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The Power of Relationships in Business

Relationships can be one of your company's most important assets. No business can succeed without building effective relationships with employees, customers, and others who ...
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Listen Up! Radio Still Claims Its Rightful Place as a Marketing Medium

As the original mass medium, radio has been proven over time to be an advantageous advertising outlet that still deserves a role in marketing ...
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The Time to Target Your Audience on Facebook is Now

As consumers develop shorter attention spans and utilize multiple devices at once, it is becoming harder for marketers to ensure that their messages are ...
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3 Tips to Improve your Email Marketing for the Holiday Season

Email marketing campaigns are an important vehicle to reach new and existing customers, especially during the holiday season. A well thought out holiday email ...
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Stay on Top of Trending Topics in 3 Simple Steps

Following trending topics is an important part of any marketer's daily responsibilities. Not only does it keep you up to date on what is ...
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Become an Online Influencer in 3 Simple Steps

Online influencers are highly respected on the web. Because influencers have a trusted voice and credibility within their field, they have developed a loyal ...
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3 Steps to a Better Tagline

A tagline is an integral first step of brand building. A strong tagline will convey the benefits of your business and deliver the core ...
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The Do’s and Don’ts of Social Media Automation

Social media automation tools like Hootsuite, TweetDeck, or Sprout Social are effective time-savers for any social marketer. However, there are some do's and don'ts ...
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3 Reasons Why You Need To Use Web Analytics

Web analytics provide direct insight into how your website is performing. They illustrate trends with your pages and allow you to draw conclusions that ...
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