our ideas

Take a look at the articles, news, and videos that are sparking our creativity and making us think.

Create Your Content Calendar in 3 Simple Steps

A content calendar helps you to visualize how content is distributed throughout the year. It also allows you to plan content around key events ...
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Brand Advocacy Matters

A brand advocate is a person or customer who speaks favorably about your brand and passes positive word-of-mouth messages to other people. According to ...
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How Authenticity Leads to Brand Success

Consumers today are constantly bombarded with an immense amount of brand messages. However, they now have empowerment over brands because of the vast amount ...
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How To: Regaining Your Focus

Maintaining focus throughout the workday is essential for productivity and a personal sense of accomplishment. However, it can be hard to shut out the ...
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The Importance of Responsive Web Design in 2014

Taking advantage of a responsive web design is critical for a successful website in 2014. Simply put, responsive web design is a format that ...
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Boost Your Content’s Shareability in 3 Simple Steps

Creating shareable content is key for online marketing success. Because shareable content is a driving force for engagement online, marketers cannot afford to ignore ...
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Increase Traffic to Your Website Now!

Having a high quality website is a necessity in today's digital world. However, if you are failing to drive an audience to your webpage, ...
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How To: Handling Negative Press on Social Media

Sometimes negative press on social media is inevitable. We are in the information age, meaning negative press can be seen by more people than ...
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Improve Your Email Marketing in 3 Simple Steps

Email marketing is a highly cost-efficient way to reach a wide audience. Used effectively, email marketing can foster brand relationships, build brand loyalty, and ...
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Google+ Hangouts: Why Your Company Should Use Them!

Online video conferencing is becoming a more popular way to connect with audiences and Google+ has developed a tool to help users connect privately ...
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Real-Time Marketing Do’s and Don’ts

Real-time marketing is the practice of engaging your audience through content, advertising, or media placement that is relevant to current trends or cultural events ...
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Infographics 101

Last week we spoke on the importance of visualizing your content. This week, we are specifically focusing on Infographics. An Infographic is a visual, ...
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It’s Time To Visualize

The old adage "a picture is worth 1000 words" has never been truer when it comes to content marketing. We live in a visual ...
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Capture Your Audience in 30 Seconds or Less

Engaging an audience today can be tough. With millions of marketing messages coming from all directions, it's hard to make your message stand out ...
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Harness the Hashtag

Hashtags are powerful tools used to identify messages about specific topics. Not only do hashtags increase the virality of the content you put online, ...
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Color Matters

Colors may seem like a small part of your branding initiative, but in reality they have a much larger impact on your brand identity ...
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Increase the Readability of Your Content Now

Providing intriguing content is vital when attracting an audience online. However, with the overload of information outlets available on the Internet today, one needs ...
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Become an Online Influencer

An online influencer is someone who shares valuable information online and has a continuously growing base of followers. They have a trusted voice and ...
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Unleash Creativity in the Workplace

Creativity within a company is propelled by the people behind the scenes. While creativity cannot be forced, environments can be created within the workplace ...
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