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Take a look at the articles, news, and videos that are sparking our creativity and making us think.

Visual Content = Maximum Impact

A picture is worth a thousand words. As attention spans continue to shorten, it is crucial to take every opportunity to communicate your message ...
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Customer Experience ROI

Customers today are more connected than ever before. They are equipped with the tools to research all products, services, and companies before making a ...
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3 Steps to More Effective Proofreading

Every day, both you and members of your company have to use proofreading skills to review emails, reports, brochures, blogs or any number of ...
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3 Ways to Get Your Emails Noticed

Email marketing is an effective marketing tool to communicate specific messages to your target audience. Used effectively, email marketing can foster brand relationships, build ...
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Define Your Target Market

Defining a target market is a crucial step in establishing a solid foundation for your business. Below are four tactics to help your business ...
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Create Content That Converts

Creating content that converts to an action is an essential tool to encourage your target market to further engage with your brand. It is ...
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3 Simple Ways to Boost Team Morale

High team morale can lead to higher productivity, overall happier employees, and more company-wide success. Invest the time to bring your team together. Making ...
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3 Ways to Build Brand Loyalty

Brand loyalty is defined as consumers having developed a trusting relationship with your brand and making repeat purchases because of that relationship. Converting consumers ...
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Write a More Successful Press Release Today

Press releases are the perfect tool to keep the media and overall industry informed about what is going on with your company. They are ...
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Harness the Meme

A meme is a popular Internet trend that pairs a photo with clever phrases linking back to pop culture. While memes are mainly used ...
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Create Your Content Calendar in 3 Simple Steps

A content calendar helps you to visualize how content is distributed throughout the year. It also allows you to plan content around key events ...
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Brand Advocacy Matters

A brand advocate is a person or customer who speaks favorably about your brand and passes positive word-of-mouth messages to other people. According to ...
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How Authenticity Leads to Brand Success

Consumers today are constantly bombarded with an immense amount of brand messages. However, they now have empowerment over brands because of the vast amount ...
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How To: Regaining Your Focus

Maintaining focus throughout the workday is essential for productivity and a personal sense of accomplishment. However, it can be hard to shut out the ...
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The Importance of Responsive Web Design in 2014

Taking advantage of a responsive web design is critical for a successful website in 2014. Simply put, responsive web design is a format that ...
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Boost Your Content’s Shareability in 3 Simple Steps

Creating shareable content is key for online marketing success. Because shareable content is a driving force for engagement online, marketers cannot afford to ignore ...
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Increase Traffic to Your Website Now!

Having a high quality website is a necessity in today's digital world. However, if you are failing to drive an audience to your webpage, ...
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How To: Handling Negative Press on Social Media

Sometimes negative press on social media is inevitable. We are in the information age, meaning negative press can be seen by more people than ...
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Improve Your Email Marketing in 3 Simple Steps

Email marketing is a highly cost-efficient way to reach a wide audience. Used effectively, email marketing can foster brand relationships, build brand loyalty, and ...
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Google+ Hangouts: Why Your Company Should Use Them!

Online video conferencing is becoming a more popular way to connect with audiences and Google+ has developed a tool to help users connect privately ...
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Real-Time Marketing Do’s and Don’ts

Real-time marketing is the practice of engaging your audience through content, advertising, or media placement that is relevant to current trends or cultural events ...
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Infographics 101

Last week we spoke on the importance of visualizing your content. This week, we are specifically focusing on Infographics. An Infographic is a visual, ...
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It’s Time To Visualize

The old adage "a picture is worth 1000 words" has never been truer when it comes to content marketing. We live in a visual ...
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Capture Your Audience in 30 Seconds or Less

Engaging an audience today can be tough. With millions of marketing messages coming from all directions, it's hard to make your message stand out ...
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