Harness the Meme

By Posted in - E-Note on August 5th, 2014 0 Comments

A meme is a popular Internet trend that pairs a photo with clever phrases linking back to pop culture. While memes are mainly used for fun and entertainment, they do offer a lot of marketing potential when used in the right way. The following tips will help ensure you harness the meme in the most effective way for your marketing strategy.

Pay attention: Before you can create a meme or use one for marketing purposes, you need to know what is going on in pop culture. Pay attention to what is trending and keep an eye out for how you can utilize those trends for your marketing purposes. Also, before picking a meme to use, make sure you completely understand its meaning to avoid sending out the wrong message.

Timing is everything: When you find something in pop culture that is applicable to your business and marketing strategy, it is important to act quickly. Timing is everything when it comes to utilizing memes for your business. Wasting time could lead to opportunities missed.

Be proactive: It is not always about looking at what is currently trending and trying to mold your business to fit into those trends. Look for elements of your business that are meme worthy and create your own infectious meme.

Remember, when using a meme, take the time to choose the right one for your strategy. Pick one that fits your brand and make it your own. Properly incorporating memes into your marketing strategy can increase your brand’s reach and overall engagement while offering an interesting outlet for marketers to get creative.

Having trouble harnessing memes for your marketing strategy? Harmon Group can help. Contact us today to get started.

Until next time,

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