The Victor Corporation participated in our Holiday Social Media Program. Approximately 80 of their retailers signed up, and for three weeks leading up to Christmas 2019, thousands of jewelry shoppers in their markets engaged with Victor products on Facebook and Instagram, and went into stores to buy. Victor and their retailers were required to do very little; once they bought into the program, we handled everything.
The program included unique assets that retailers could not get from Victor otherwise. Victor sent their best-selling products for Harmon to photograph and film. We created nine engaging environmental product images and short videos that we knew would perform well on social media. Each image or video was paired with targeted copy that would appeal to jewelry shoppers.
Using geo-targeting and paid advertising (that the retailers paid for), we posted and boosted the images and videos through each retailer’s Facebook and Instagram channel three times a week for three weeks leading up to the 2019 holiday season. We targeted each post toward shoppers interested in fine jewelry and living in the retailer’s market, and included other demographic factors depending on the product being featured.
From the unique images and videos, to the engaging copy, to the carefully selected target audience; each element made it possible to drive traffic into all eighty stores and encourage shoppers to buy Victor jewelry for the holidays. It was so successful, the Victor Corporation will be running the program again for the 2020 holiday season.