If You Tell It, They Will Come

Why–and how–storytelling benefits your business.  Over the last few years, you’ve probably heard that storytelling has become an increasingly valuable tool to market your business. As a culture, we watch movies and TV shows, read books, listen to podcasts, and follow social media accounts. But why are we drawn to stories? And how does that …

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Tips for Professional Jewelry Photography to Improve Your Website & Internet Marketing Campaigns

When it comes to selling jewelry online, great product photography can make all the difference. Quality images can engage customers, improve sales, and create a better customer experience. Unfortunately, there are many common mistakes made when shooting jewelry that can hinder potential success. To help you avoid these pitfalls and get the most out of …

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Sales and marketing strategies to help your jewelry business grow in 2023

Invest in online marketing tools and platforms to reach a wider audience As the jewelry marketing agency Harmon Group, investing in online marketing tools and platforms is essential for reaching a wider audience. Potential customers are using the internet more than ever before, so it’s more important now than ever to ensure you’re visible within …

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How to Promote Your Jewelry on Instagram

How to Promote Your Jewelry on Instagram

Using social media marketing strategies to promote your jewelry business on Instagram is the key to success. To start, build an aesthetically pleasing profile and articulate your brand’s message. Make each post meaningful with quality images and captions that inspire social conversation and strengthen engagement. Investing in a social media marketing agency in the USA …

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