Direct mail is a marketing tactic that involves sending physical mail to a targeted group of consumers. It can be an effective way for you to promote events and drive sales. According to the USPS, “Direct mail has an open rate of 90%, and a response rate of 37%.” Not bad for a form of …
You’ve Got Mail: Using Direct Mail to Effectively Promote Events Read More »
Most jewelry stores have seen a shift from in-store visits to online shopping in the past year. This means that businesses are now looking for new ways to reach customers online and gain a competitive advantage. With the right digital marketing strategy, you can effectively promote your jewelry store online and drive more sales. Here …
Effective Strategies Using Online Marketing to Promote Jewelry Stores Read More »
When you’re in the jewelry business, having professional photography of your jewelry is essential for success. Nothing can beat high-quality photographs that show off your pieces in the best possible light. But what if you took it to the next level and had your jewelry photographed on models? Doing so would bring a whole new …
Using Models to Photograph Jewelry | Harmon Group Read More »
10 Proven Shopify Marketing Strategies To Help Increase Jewelry Sales Are you looking for ways to increase sales for your Shopify jewelry store? Having an online presence is a fantastic way to reach a larger customer base and boost sales, but it also comes with challenges. As the ecommerce market continues to grow and change, …
10 Powerful Marketing Strategies to Increase Your Shopify Jewelry Store Sales Read More »
Why–and how–storytelling benefits your business. Over the last few years, you’ve probably heard that storytelling has become an increasingly valuable tool to market your business. As a culture, we watch movies and TV shows, read books, listen to podcasts, and follow social media accounts. But why are we drawn to stories? And how does that …
When it comes to selling jewelry online, great product photography can make all the difference. Quality images can engage customers, improve sales, and create a better customer experience. Unfortunately, there are many common mistakes made when shooting jewelry that can hinder potential success. To help you avoid these pitfalls and get the most out of …
Tips to improve your jewelry website’s user experience to boost sales. Improving the user experience of your jewelry website is essential to ensure that your customers have an enjoyable and satisfying shopping experience. To take your jewelry store’s digital marketing and social media marketing to the next level, there are several steps you can take …
How to Improve Your Jewelry Website’s User Experience Read More »
For many jewelers, this past holiday season was down from 2021. Now all eyes turn to another important jewelry holiday—Valentine’s Day. This is usually a great opportunity for you to sell certain product categories and draw in new and current customers. But with an uncertain economy and so much competition out there, you might be …
6 Marketing Ideas to Drive Jewelry Sales this Valentine’s Day Read More »
Invest in online marketing tools and platforms to reach a wider audience As the jewelry marketing agency Harmon Group, investing in online marketing tools and platforms is essential for reaching a wider audience. Potential customers are using the internet more than ever before, so it’s more important now than ever to ensure you’re visible within …
Sales and marketing strategies to help your jewelry business grow in 2023 Read More »
Using social media marketing strategies to promote your jewelry business on Instagram is the key to success. To start, build an aesthetically pleasing profile and articulate your brand’s message. Make each post meaningful with quality images and captions that inspire social conversation and strengthen engagement. Investing in a social media marketing agency in the USA …
