A few weeks ago we shared an article about reaching your customers online. One of our recommended keys was connecting with customers on the right digital platform. But sometimes that’s easier said than done. There are a lot of social media platforms out there competing for your customers’ attention, and your time and marketing dollars. …
Fashion is an ever-evolving link in the zeitgeist of tomorrow, working as a mirror to reflect what’s happening now, what happened previously, and foreshadowing what’s to come. We’ve all weathered a rough storm, and 2021 is beginning to look a little brighter. We’re slowly starting to forgo leggings for something with a little more structure …
Did you know that the volume of mobile video consumption increases by 100% every year? And that according to Hubspot, consumers recall 65% of the visual content they view after three days in comparison to only 10% of written content? It should come as no surprise–video is the king of online media. If you want an …
Press Play: 3 Steps to Help Firm Up your Online Video Strategy Read More »
The COVID crisis has changed the way we do many things, and weddings are no exception. During the pandemic, many engaged couples were forced to cut-down on over-the-top weddings for safety reasons. However, as wedding season approaches us again in 2021, many couples are opting to curate the same low-key experience, as opposed to the …
This past year has intensified a reliance on online marketing to reach your customer base, and the importance of making that marketing fresh, original and ever changing has never been stronger. But in an endless world of online content, how do you make your brand stand out, let alone show it to the right customers? …
Connecting the Dots: 3 Quick Keys to Marketing to Your Customers Online Read More »
We’re visual creatures. We use our eyes to perceive everything around us—what we (and other people) are wearing, eating, doing, and buying. And color is critical. In a study on color in a peer-reviewed journal article, Satyendra Singh determined that it takes 90 seconds for a customer to form an opinion about a product. Approximately …
The Power of Color in Marketing: A Crash Course in Color Psychology Read More »
Peanut butter and jelly. Silver and gold. Marketing and storytelling. This last duo might not seem as iconic, but it’s a powerhouse pairing that will benefit your business in 2021. There are many reasons to center your marketing around storytelling, but here’s a quick rundown: Stories simplify messaging, bring people together, inspire, motivate, entertain, educate, …
People have changed the way they shop. That doesn’t mean they’ve stopped buying. Have you noticed a change in the way customers are buying? Are you getting more phone calls or messages via social media about products? Read on to learn about the experience that Rick, Harmon’s CEO, recently had that helped him better …
Marketing Moving Forward: Staying Visible and Active Read More »
It’s been a difficult year, with stores closed for weeks at a time. Economic uncertainty still hangs in the air, and it remains to be seen how that will affect December shopping. But there’s positive, too. Jewelry sales have actually been up in the past few months. Special occasions and milestone moments continue on, and …
Digital marketing has come a long way. Born in the 1990s as a lone internet search engine, it has expanded into a behemoth of blogs, social media, websites, emails, SEO, and pay per click ads, and that’s just a small sampling. It’s constantly in flux and is 100% necessary for your business to thrive. But …
Let’s Get Digital! 4 types of digital marketing and our recommendations for success. Read More »
