Real-Time Marketing Do’s and Don’ts

Real-time marketing is the practice of engaging your audience through content, advertising, or media placement that is relevant to current trends or cultural events. Consumers can now interact with brands faster than ever before and real-time trends are revolutionizing marketing. Real-time marketing increases consumer engagement, improves customer experiences, and increases conversion rates. Successful real-time marketing …

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Orange is the New Black

Designers must be just as obsessed with the hit Netflix show as the rest of us, because orange is back as a fall staple for the Autumn/Winter 2014 season. From causal to couture, Pantone’s bright orange hue 17-1462 is hitting the runways and the streets hard this season. Casual looks range from John Richmond’s graphic …

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Infographics 101

Last week we spoke on the importance of visualizing your content. This week, we are specifically focusing on Infographics. An Infographic is a visual, such as a chart or diagram, which is used to represent information or data. Well-designed Infographics can simplify complicated subject matter and make your content more engaging. The following list outlines …

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It’s Time To Visualize

The old adage “a picture is worth 1000 words” has never been truer when it comes to content marketing. We live in a visual culture and focusing on a visual content strategy is essential for marketers in 2014. So, why should you consider focusing on visualizing your content marketing? Visual content is viral content: Visuals …

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Dressed and Pressed

The first investment piece we think of for fall is a fabulous jacket, and tailoring is the hot trend for the Autumn/Winter 2014 season. Close cut pieces, like those from the collections of Hermes, Akris, joseph, Jil Sander and Maison Martin Margiela all featuring charcoal grey fabrics in different textures, and are all equally classic …

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Harness the Hashtag

Hashtags are powerful tools used to identify messages about specific topics. Not only do hashtags increase the virality of the content you put online, they can make your content easily stand out to followers, thus increasing engagement. Branded hashtags are now being used to drive conversation while building brand recognition and loyalty. Below are a …

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Color Matters

Colors may seem like a small part of your branding initiative, but in reality they have a much larger impact on your brand identity. Different colors provoke different emotions within people. Lets take a quick look at perceptions of color according to psychology: Red: excitement, strength, passion, speed, boldness, determination, desire, courage Yellow: warmth, happiness, …

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Boys Club

The 2014 Fall/Winter season is getting a structural makeover. Structured menswear-inspired styles were seen all over the runways for the upcoming fall season, reworked for the feminine form, of course. Jil Sander showed a myriad of loose menswear slacks and oversized structured sweaters. She also showcased her new take on an oversized topcoat in a …

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