Tips for Marketing to Your Target Audience Without Offending

Early in January, Swedish retailer H&M released an ad in the UK that showed a 5-year-old black model wearing a hoodie that read, “Coolest Monkey in the Jungle.” The ad set off a global backlash that clearly took the brand aback. Celebrity musicians cancelled partnerships, and in South Africa, protestors ransacked some H&M stores. Across social media, users …

Tips for Marketing to Your Target Audience Without Offending Read More »