Insights & News

Take a look at the articles, news, and videos that are sparking our creativity and making us think.

Don’t Discount the Classics – Traditional Marketing Tips for Jewelers

Do you find yourself swept up in the fast-paced, constantly-changing world of digital advertising and social media? While a targeted online strategy is important, ...

Boost Your Sales: How to Leverage Traditional Marketing for Your Jewelry Store

As digital marketing continues to gain prominence, traditional marketing remains a valuable asset in the toolkit of a retail jeweler. Here are some established ...

Beyond Likes and Shares: How Social Media Impacts Your Website’s Search Ranking

In the current digital era, social media and search engine optimization (SEO) are both key components in any successful online marketing strategy. While social ...

Mastering the Art of Brand Storytelling: Engaging Your Audience Effectively

In a busy market, your brand story is your voice.  Marketing and branding are powerful tools that allow you to share your brand's unique ...

Sparkles and Shenanigans: The Power of Memes

Diamonds may be a girl's (or guy's!) best friend, but sometimes the glittering world of retail jewelry often gets stuck in a time warp ...

Grow Your Business Faster: The Simple Strategy of Blogging

From its humble beginnings as a platform for personal expression, blogging has evolved into a pivotal tool for businesses across industries. In today's competitive ...

From “Optional” to Essential: How Instagram Ignited Retail Success

Remember when Instagram was just a trendy photo app? Those days are long gone. Today, Instagram has risen to prominence as one of the ...

Stop Yelling into the Void: Target the Right Audience with Customer Segmentation

When clients seek our assistance in promoting their offerings, we pay close attention to a specific phrase during their strategy presentation: "Everyone loves our ...
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Rev Up Your Web Presence: Unleash Strategies to Boost Website Traffic Instantly!

Ensuring a top-notch website is crucial in today's digital era. However, if your webpage struggles to attract an audience, its value diminishes. If you ...

Sparkling Success: Why Your Jewelry Business Needs Social Media Shine

In the glittering world of jewelry, it's not just about precious stones and exquisite craftsmanship. In today's hyper-connected landscape, social media has become a ...

Riding the Wave: Conquering the Currents of Real-Time Marketing

Forget predictable campaigns and pre-scheduled ad drops. The marketing landscape has shifted, and brands who thrive are the ones dancing on the waves of ...

Turn Browsers into Buyers: Convert leads with the power of compelling content

Whether you’re a seasoned jeweler or just starting out, understanding how to promote your brand and connect with customers is crOKucial. Content marketing is a ...

Discover the Heart Behind Your Jewelry: Unveiling the Authenticity of Your Brand

In this day and age, we hear many of the same marketing messages over and over again. Do any of these ring a bell? ...

Embrace the Power of Emojis: Enhance Your Digital Communication

Should you use emojis? The answer is YES!  👍 Gone are the days when emojis were considered inappropriate in professional settings.  Today, they have ...

Unlocking Success: Mastering Mobile Marketing Strategies

What does Mobile Marketing Mean? The term “mobile marketing” refers to various digital marketing techniques designed to reach consumers on their mobile devices. From ...
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Sparkling Sales: The Hottest Trends in Jewelry Marketing

Trending topics in jewelry marketing are often influenced by consumer preferences, industry innovations, and cultural shifts. Here are some recent trends and topics that ...

Secrets to Building a Successful Mailing List

Email marketing remains a powerful and enduring tool in the world of digital communication. In fact, it's no secret that email marketing is here ...

Warning Signs Your Social Media Needs a Boost

We’ve all seen those social media profiles. You know the ones.  They're set up with maybe four or five posts and then nothing for ...

Unlocking the power of retargeting in marketing

Retargeting is one of digital marketing’s most popular tools and can be used to achieve a variety of marketing goals such as increasing brand ...

The Ideal Social Media Posting Schedule for Businesses

In the constantly-changing realm of social media, businesses often ask:  “How often should we post on the various platforms?” The answer:  there’s no magic ...

Take the Lead in Holiday Marketing: Start Planning Now!

While spooky ghouls and ghosts may be running amok this month, it's time for retailers to kickstart their holiday marketing strategies. Some may think ...
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Little Symbol. Big Impact.

In the ever-evolving world of social media, a mere four little lines have transformed the way we communicate and connect online. Before the rise ...

Mastering Advertising Campaigns: Key Factors for Success

In today's digital age, advertising campaigns have become essential tools for expanding a brand's reach and influence. However, many business owners often rush into ...

Visual Content Marketing for Jewelry Brands: Captivate Audiences, Enhance Brand Recognition, and Drive Sales

The age-old saying "a picture speaks a thousand words" holds truer than ever in the realm of content marketing.  Visual content marketing is essential ...