If you haven’t already! Ghosts and ghouls are running amuck today and possibly making some retailers believe that it may be too early (or too late!) to start planning strategies for the holidays. BUT — make no mistake, there really is no such thing as “too early” to start initial holiday marketing planning. In fact, for retail businesses, it’s actually pretty late. Never fear, there are always measures that your business can be taking to get ahead — even if you’re behind.
1. “The Holidays” means more than just Christmas
Many marketers make the mistake of thinking “holiday marketing” only means related to Christmas and Thanksgiving. When planning your strategies, remember all fall/winter holidays or observances including
- Black Friday
- Small Biz Saturday
- Cyber Monday
- New Year’s Eve/Day
- …and the many state level holidays in between.
Opening up your materials to celebrate these occasions gives you more content to distribute and more response in return.
2. It’s okay to repurpose your ad copy
Running holiday campaigns on a time crunch? Rework existing ads to include holiday-themed keywords that add relevance and excitement to your already successful campaigns.
3. Be prepared
Don’t let the encroaching holidays send you into multi-media planning turmoil. Make media plans well ahead of the holiday season (now). Develop clear strategies first to guide you through the process, and keep in mind how content is being consumed differently throughout the holiday season.
Launching a strategy early-on and keeping an active presence will allow you to capture the attention (and wallets) of eager shoppers. Happy holidays!