Accessorizing for the Perfect Social Media Campaign:
Increasing Sales and Expanding Social Reach.
A Stylish New Collection
In spring 2018, Kelly Waters, a manufacturer of high-quality fashion jewelry, had just launched their new Bella Cavo Collection. With a variety of stylish bracelets and rings at different price points, the collection was a hit with their independent retailers. To provide these retailers with support, Kelly Waters wanted to introduce a professionally produced and implemented social media program that would fulfill a number of needs: increase sales of promoted products; grow the retailer’s engagement on social media; expand the retailer’s dependency on Kelly Waters; and grow brand awareness among consumers. And they wanted to introduce it just in time for Mother’s Day.
Getting a Boost on Social
We committed Kelly Waters’ top ten retailers to participate in a three-week social media program, focused on Mother’s Day. Professionally developed video and photo content and personalized product copy showcased Bella Cavo as the perfect gift for stylish moms and women everywhere. We posted this new content three times total per retailer. To make sure the posts hit their target audience every time, we boosted each one using a predetermined allowance.
Hitting the Motherlode
Over a three-week period, 85 total Bella Cavo products were sold, with gross sales of over $5,800. Social engagement was positive, too, with one retailer declaring, “Our social media aspect was huge. We received new likes, had a large increase in page views, and just a reach in general.”
