The brands that will succeed in 2015 are the ones that connect with their audience on social media. However, social media trends are constantly evolving. We have identified three major social media trends that you will want to take advantage of this year:
The Rise of Video: Video will continue to dominate the digital landscape in 2015. By 2017, 74% of all internet traffic will be video. Video is shared 1200% more times than links and text combined. If you haven’t taken advantage of video yet, 2015 is the year to do so.
Visuals, Visuals, Visuals! The importance of visual content will increase in 2015. Visuals drive user engagement, helping to build your social media credibility and positively impacting your online reputation.
The Impact of Social Data: Social data will become more impactful in 2015 than ever before. Social data provides direct access to your consumers, gives insight into what content works and what doesn’t, and helps when deciding on future marketing strategies.
Pay attention to these three trends along with factors like quality content and overall consistency for a successful social media strategy in 2015.
Are you looking to expand your social media strategy this year? The Harmon Group is here to help. Our team is on top of the ever-changing social media landscape and can help take your brand to the next level this year.
If you want to know more about what we can do for your brand or business, contact us.
Until next time,