Level Up Your Profits
Harmon offers a variety of marketing and advertising programs and services that can:
- Prepare you to have a successful trade show.
- Expand your market share within the industry.
- Increase your account open rate.
- Provide your retailers with tools to drive consumer awareness about your brand and increase their (and your sales)
- Grow your brand awareness.
We’d love to meet with you at JCK! Let us know a good time to stop by your booth, or see us at Booth 59055.
1. Flipbook Program
You get a 12-page flipbook featuring 70 products of your choosing, custom cover, and one-page brand story. Plus, 9 social media posts of your product, all posted through your retailers’ social media feeds for 3 weeks. Your benefits include:
- Reach thousands of jewelry shoppers who can easily view your products and visit your retailers to buy.
- Be a hero to your retailers by becoming a partner, not just a vendor.
- Dramatically increase sales with no extra work for your reps.
- We do the work: Send products/descriptions; we create and manage.
- A fully produced 12-page flipbook, and a URL to host it on.
- New, high resolution product photography (of your 70 products).
- Romantic copy to accompany your product information.
- 9 social media posts featuring your new product photography, and custom copy that will engage shoppers and get them to respond.
- All production work and an account executive to manage the creation of your flipbook and social media assets
- Leave-behind information for your retailers.
- Guidance for your reps. We teach them everything they need to know.
- Full disclosure: We give you analytics from each retailer, allowing you to see how many jewelry shoppers were reached and what action they took.
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- Logo customization on their flipbook.
- Hosting their flipbook on their own unique URL landing page, linked back to their website.
- Fully executed program for your retailers; they do nothing.
- Expert social media management, including choosing precise targets.
- 9 product posts, with logo customization for each retailer, boosted directly to their social media feeds.
- A content calendar and analytics to see how the posts performed.
2. Social Media Holiday Program
This program consists of 8 (or more) videos shot specifically for social media featuring your
product. These elaborate, multiedited videos, along with professionally written copy, are posted
directly to your retailers’ Facebook and/or Instagram accounts. Each post is boosted (using paid
advertising), targeting jewelry shoppers who only live within your retailers’ markets and
driving them to shop. This program can be customized in multiple ways for your brand: products
featured on/off figure; number of videos.
How does your brand—and your retailers—benefit from this program?
- Over the life of the program, hundreds of thousands of jewelry shoppers in your retailers’ markets will view your products, directly contact your retailers about your products, and shop for your products at your retailers’ stores.
- You’ll become a partner to your retailers, instead of just a vendor.
- Your brand and products will be omni-present to just jewelry shoppers on social media during the entire holiday season from Thanksgiving to Christmas.
- Use this program as a selling proposition to open new accounts, push larger orders with your existing accounts, and drive more business overall to your accounts.
- Our videographers are experts at shooting jewelry both on and off-figure, and at editing videos specifically for social media.
- The videos in this program will be high-quality and highly engaging.
- Our copywriters understand how to write for jewelry, and to write for jewelry shoppers on social media. We also conduct A/B testing, so we know which post copy performs the best with the target audience.
- Our social media expertise allows us to know the best days and times to schedule and boost every single post in the program.
- We comprehend how Facebook/Instagram’s advertising works. We know which objectives to select in order for each post to target the correct audience to only reach jewelry shoppers in each retailers’ market.
- This program was designed to be one of convenience for retailers, who often have difficulties with social media, and especially need marketing help during the holidays. Your retailers will receive a content calendar with the post schedule.
- Once we connect to their social media account(s), we won’t contact them again; they’re free to concentrate on sales, while we fully implement the program.
- We provide training (up to an hour Zoom meeting) and leave-behind information to help your sales reps sell this program to your retailers.
- This program can be customized in multiple ways for your brand and your retailers.
- When the program is over, both you and your retailers will receive performance analytics.
- Your sales reps can make easy commission money through this program, just by getting this in front of retailers they already do business with.
3. Website Design, Development, and Modifications
A compelling and visually engaging website is imperative in creating consumer demand for products (which can help drive retailers to open new accounts) and growing brand recognition. We specialize in designing and developing websites that appeal to consumers on the front end and can act as a useful tool for your retail partners on the back end.
Visit examples of websites we’ve designed and developed here and here.
4. Instagram Storytelling Program
An engaging program that connects with consumers, tells your brand story and gives your retailers a selling tool through their own social media platform. As with all of our programs, we handle everything, from content creation to implementation.
View a sample here.
5. Still product image
6. multi-edited single product video
This video includes one product placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the product, and a close-up angle that shows detail of specific product features. The video is in motion, and it is edited together to create a pleasing composition.
7. Multi-edited two product video
This video includes two products placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the two products, and a close-up angle that shows detail of specific product features. The product video is in motion, and it is edited together to create a pleasing composition.
8. Multi-edited single product video with voice over
This video includes one product placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the product, and a close-up angle that shows detail of specific product features. The product video is in motion, and edited together to create a pleasing composition.
Our writer interviews you or your representative, and writes the script for the video. A voice talent reads the script and this, along with needle drop music, is incorporated into the video. The music is optional; you can choose to include it or not.
9. Multi-edited two product video with voice over
This video includes two products placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the two products, and a close-up angle that shows detail of specific product features. The product video is in motion, and edited together to create a pleasing composition.
Our writer interviews you or your representative, and writes the script for the video. A voice talent reads the script and this, along with needle drop music, is incorporated into the video. The music is optional; you can choose to include it or not.
10. Model Video
This is a high-end, multi-angle video, featuring a model wearing your products. It will run approximately 10 to 15 seconds in length, and 5 to 8 of your products will be featured in total.
This fee includes a half day of in-studio filming; model fees (for a Harmon selected model) and model hair and make-up; product check-in; setup; and filming and editing, including drop needle music edited in. Requesting a specific filming location or a specific model may incur additional costs.
11. Harmon Catalog
Want to make your brand available to feature in our annual Harmon Catalog program––just in time for the holidays? Contact us, or visit https://harmoncatalog.com for more information.
Meet with us at JCK, June 2nd - 5th! We know you’ll be very busy. We’re happy to stop by your booth for a quick chat. You’re also welcome to see us at Booth 59055.
