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Marketing for the Jewelry Industry

Harmon offers a variety of marketing and advertising programs and services that can:
    • Prepare you to have a successful trade show.
    • Expand your market share within the industry.
    • Increase your account open rate.
    • Provide your retailers with tools to drive consumer awareness about your brand and increase their (and your sales).
    • Grow your brand awareness.
    Read through our list, and contact us with questions or request a call. You can also set up an appointment with us at a show.

1. Flipbook Program

You get a 12-page flipbook featuring 70 products of your choosing, custom cover, and one-page brand story. Plus, 9 social media posts of your product, all posted through your retailers’ social media feeds for 3 weeks. Your benefits include:
  • Reach thousands of jewelry shoppers who can easily view your products and visit your retailers to buy.
  • Be a hero to your retailers by becoming a partner, not just a vendor.
  • Dramatically increase sales with no extra work for your reps.
  • We do the work: Send products/descriptions; we create and manage.
What you get with the program:
  • A fully produced 12-page flipbook, and a URL to host it on.
  • New, high resolution product photography (of your 70 products).
  • Romantic copy to accompany your product information.
  • 9 social media posts featuring your new product photography, and custom copy that will engage shoppers and get them to respond.
  • All production work and an account executive to manage the creation of your flipbook and social media assets
  • Leave-behind information for your retailers.
  • Guidance for your reps. We teach them everything they need to know.
  • Full disclosure: We give you analytics from each retailer, allowing you to see how many jewelry shoppers were reached and what action they took.
What your retailers get:
    • Logo customization on their flipbook.
    • Hosting their flipbook on their own unique URL landing page, linked back to their website.
    • Fully executed program for your retailers; they do nothing.
    • Expert social media management, including choosing precise targets.
    • 9 product posts, with logo customization for each retailer, boosted directly to their social media feeds.
    • A content calendar and analytics to see how the posts performed.

2. Social Media Holiday Program

You get nine filmed and edited videos featuring products of your choosing off-figure. Plus, 9 social media posts of your product, all posted through your retailers’ social media feeds for 3 weeks. Our previous manufacturing clients who have participated in this program have charged all or some of this retailer cost directly to their retailers.
How do you benefit?
  • Reach thousands of jewelry shoppers who can easily view your products and visit your retailers to buy.
  • Stunning, high quality videos are used to promote your products.
  • Be a hero to your retailers by becoming a partner, not just a vendor.
  • Dramatically increase sales with no extra work for your reps.
  • We do the work: Send products/descriptions; we create and manage.
What you get with the program:
  • 9 professionally filmed and edited videos, featuring products of your choosing.
  • 9 social media posts featuring your new videos, and custom copy that will engage shoppers and get them to respond.
  • All production work and an account executive to manage the creation of your videos and social media assets.
  • Leave-behind information for your retailers.
  • Guidance for your reps. We teach them everything they need to know to sell the program.
  • Full disclosure: We give you analytics from each retailer, allowing you to see how many jewelry shoppers were reached and what action they took.
What your retailers get with the program:
  • Fully executed program for your retailers; they do nothing.
  • Expert social media management, including choosing precise targets.
  • Logo customization for each retailer’s set of 9 videos.
  • A content calendar.
  • 9 social media posts featuring your videos, boosted directly to each retailer’s social media feeds.
  • Analytics to understand how the posts performed.

3. Website Design, Development, and Modifications

A compelling and visually engaging website is imperative in creating consumer demand for products (which can help drive retailers to open new accounts) and growing brand recognition. We specialize in designing and developing websites that appeal to consumers on the front end and can act as a useful tool for your retail partners on the back end.
Visit examples of websites we’ve designed and developed here and here.

4. Instagram Storytelling Program

An engaging program that connects with consumers, tells your brand story and gives your retailers a selling tool through their own social media platform. As with all of our programs, we handle everything, from content creation to implementation.
View a sample here.

5. Still product image

This consists of a single product, photographed on a background and retouched.

6. multi-edited single product video

This video includes one product placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the product, and a close-up angle that shows detail of specific product features. The video is in motion, and it is edited together to create a pleasing composition.

7. Multi-edited two product video

This video includes two products placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the two products, and a close-up angle that shows detail of specific product features. The product video is in motion, and it is edited together to create a pleasing composition.

8. Multi-edited single product video with voice over

This video includes one product placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the product, and a close-up angle that shows detail of specific product features. The product video is in motion, and edited together to create a pleasing composition.
Our writer interviews you or your representative, and writes the script for the video. A voice talent reads the script and this, along with needle drop music, is incorporated into the video. The music is optional; you can choose to include it or not.

9. Multi-edited two product video with voice over

This video includes two products placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the two products, and a close-up angle that shows detail of specific product features. The product video is in motion, and edited together to create a pleasing composition.
Our writer interviews you or your representative, and writes the script for the video. A voice talent reads the script and this, along with needle drop music, is incorporated into the video. The music is optional; you can choose to include it or not.

10. Model Video

This is a high-end, multi-angle video, featuring a model wearing your products. It will run approximately 10 to 15 seconds in length, and 5 to 8 of your products will be featured in total.
This fee includes a half day of in-studio filming; model fees (for a Harmon selected model) and model hair and make-up; product check-in; setup; and filming and editing, including drop needle music edited in. Requesting a specific filming location or a specific model may incur additional costs.

11. Harmon Catalog

Want to make your brand available to feature in our annual Harmon Catalog program––just in time for the holidays? Contact us, or visit https://harmoncatalog.com for more information.

We’d love to talk with you face-to-face! See us in Vegas at:

• CBG, June 7th-9th
• JCK, June 10th-13, The Edge Village, Booth 59055