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Does Name Recognition Still Matter?

By Posted in - E-Note on January 4th, 2013 0 Comments

Social networking, content creation, brand engagement. These are the buzzwords of the digital age. But what about good old-fashioned brand name recognition? Is it still something to strive for? And if you have it, does …

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Listen to those Youngsters

By Posted in - E-Note on January 3rd, 2013 0 Comments

“What are they putting in the water these days?” my mother asked recently, after witnessing my two and a half year-old niece navigate an iPhone like she was a developer at Cupertino. Granted, my mother …

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