Cordova Encore

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Who:

Founded in 1950 by Murray Kagan, Cordova is a multi-generational, family owned and operated jewelry manufacturer that specializes in bridal, fashion, and Encore jewelry.

Challenge:

Cordova introduced the Encore line of high-end jewelry, utilizing birthstones with a build-your-own approach. Each piece can be customized for the person receiving it. Our challenge was to create a market for this new look in a birthstone product.

Our Approach:

After careful consideration of the demographic, we chose to reach the target market through an advertising campaign utilizing select national magazines.

Outcome/Solution:

Cordova experienced an immediate sales impact when the publications were circulated, and Encore continues to be one of Cordova’s best-selling products.