Founded in 1950 by Murray Kagan, Cordova is a multi-generational, family owned and operated jewelry manufacturer that specializes in bridal, fashion, and Encore jewelry.
Cordova introduced the Encore line of high-end jewelry, utilizing birthstones with a build-your-own approach. Each piece can be customized for the person receiving it. Our challenge was to create a market for this new look in a birthstone product.
After careful consideration of the demographic, we chose to reach the target market through an advertising campaign utilizing select national magazines.
Cordova experienced an immediate sales impact when the publications were circulated, and Encore continues to be one of Cordova’s best-selling products.