Founded in 1950 by Murray Kagan, Cordova is a multi-generational, family owned and operated jewelry manufacturer that specializes in bridal, fashion, and Encore jewelry.
To bring existing and potentially new customers to their booth at a jewelry trade show.
We felt that combining interesting graphics with a reward for purchases was the most efficient way to encourage new customers to stop by their booth. The playing cards were mailed in an invitation-sized, hand-addressed envelope, which encouraged the recipients to open it.
The project was so successful that Cordova repeated it with variations for two years.