Founded in 1950 by Murray Kagan, Cordova is a multi-generational family owned and operated jewelry manufacturer that specializes in bridal, fashion, and Encore jewelry.
Cordova sought to expand its line of bridal offerings and stimulate sales via a dramatic advertising campaign.
We determined that the quickest way to achieve recognition and stimulate demand for the new bridal line was through an ad in a national publication. After careful consideration of the demographics of the various pubs, Elle magazine was chosen to introduce the product.
Cordova experienced an immediate sales impact when the publication dropped. The campaign was so successful that Cordova opted to run the ad a second time.