Cordova Un Amor

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Who:

Founded in 1950 by Murray Kagan, Cordova is a multi-generational family owned and operated jewelry manufacturer that specializes in bridal, fashion, and Encore jewelry.

Challenge:

Cordova sought to expand its line of bridal offerings and stimulate sales via a dramatic advertising campaign.

Our Approach:

We determined that the quickest way to achieve recognition and stimulate demand for the new bridal line was through an ad in a national publication. After careful consideration of the demographics of the various pubs, Elle magazine was chosen to introduce the product.

Outcome/Solution:

Cordova experienced an immediate sales impact when the publication dropped. The campaign was so successful that Cordova opted to run the ad a second time.