Old Time Pottery

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Who:

Old Time Pottery is the Southeast’s favorite housewares and decorating store.

Challenge:

We worked with Old Time Pottery to create an email list to stay in touch with their customers. Our goal was to increase their email sign-ups through promotions.

Our Approach:

We decided that the most effective way to drive sign-ups for the Old Time Pottery email program was to develop promotional sweepstakes and giveaways. Seasonally themed giveaways promoted through social media–such as Facebook, Pinterest, and Twitter–were key to increasing brand awareness.

Outcome/Solution:

We have garnered over 250,000 email subscribers through sweepstakes and giveaways promoted via social media and in-store sign-ups.