Founded in 1982, RSU is a general contracting company specializing in home remodeling and commercial construction. With great customer service and an excellent reputation, RSU has made a name for itself in the Middle Tennessee area over the past thirty years.
With plans to expand into several new markets, RSU needed a fully integrated marketing plan that would help attract new customers and seamlessly introduce the company into new markets.
We worked with RSU to gain a thorough understanding of the remodeling industry and to identify new opportunities for growth. Following the research phase, our team of marketing strategists developed a multi-faceted marketing plan focused on retaining clients, growing business, and successfully entering new markets.
With our continued assistance, RSU began executing strategies from the marketing plan, including a new direct mail strategy. Shortly after the direct mail strategy was implemented, RSU started pulling in a surplus of new, qualified leads that turned into business. Additionally, RSU has used the marketing plan as a guide to open offices in Chattanooga, Memphis, and Birmingham.