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Marketing for the Jewelry Industry

Harmon offers a variety of marketing and advertising programs and services that can:
  • Grow your brand awareness.
  • Increase your sales.
  • Expand your customer base.
  • Allow you to better compete with both brick and mortar and online competitors.
Read through our list, and contact us with questions or request a call. You can also set up an appointment with us at a show.

1. Flipbook Program

Choose from our already-created Harmon Catalog vendor pages and we’ll build a flipbook to house on your website. To help drive customer traffic to your newly created flipbook (and into your store), we’ll also create and implement a social media program directly through your social media channels.

2. Instagram Storytelling Program

An engaging program that connects with consumers, tells your brand story, and acts as a selling tool directly through your Instagram platform. As with all of our programs, we handle everything, from content creation to implementation.
View a sample here.

3. Full Service Marketing

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We’re a full-service agency that has specialized in the jewelry industry for over 30 years. We don’t believe in cookie cutter marketing, but instead are dedicated to developing custom, omni-channel strategies based on your timeline, budget, and goals. We can help you with:
  • Brand Development: We’ll create, develop, and position your brand through name, logo, story development, and more.
  • Marketing and Strategy: Our team will examine, develop, and implement short and long-term strategies that make the most sense for your business, your goals, and your budget.
  • Photography and Video: With an in-house photography and videography studio, we capture unique product photography and videos for web, social media, print, and more. We have relationships with modeling agencies when the need arises for model shoots.
  • Design and Copywriting: Our creative and production teams conceive and design attention-grabbing brand collateral that effectively tells your story.
  • Social Media and Digital: We understand how to connect digitally with your target audience through organic and paid social media campaigns, carefully crafted email blasts, and other digital ads.

4. Still product image

This consists of a single product, photographed on a background and retouched.

5. Multi-edited single product video

This video includes one product placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the product, and a close-up angle that shows detail of specific product features. The video is in motion, and it is edited together to create a pleasing composition.

6. Multi-edited two product video

This video includes two products placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the two products, and a close-up angle that shows detail of specific product features. The product video is in motion, and it is edited together to create a pleasing composition.

7. Multi-edited single product video with voice over

This video includes one product placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the product, and a close-up angle that shows detail of specific product features. The product video is in motion, and edited together to create a pleasing composition.
Our writer interviews you or your representative, and writes the script for the video. A voice talent reads the script and this, along with needle drop music, is incorporated into the video. The music is optional; you can choose to include it or not.

8. Multi-edited two product video with voice over

This video includes two products placed on a complementary background. It is shot from three different angles and depths of field. A midrange angle, an angle that shows the entirety of the two products, and a close-up angle that shows detail of specific product features. The product video is in motion, and edited together to create a pleasing composition.
Our writer interviews you or your representative, and writes the script for the video. A voice talent reads the script and this, along with needle drop music, is incorporated into the video. The music is optional; you can choose to include it or not.

9. Model Video

This is a high-end, multi-angle video, featuring a model wearing your products. It will run approximately 10 to 15 seconds in length, and 5 to 8 of your products will be featured in total.
This fee includes a half day of in-studio filming; model fees (for a Harmon selected model) and model hair and make-up; product check-in; setup; and filming and editing, including drop needle music edited in. Requesting a specific filming location or a specific model may incur additional costs.

10. Harmon Catalog

Give customers a beautiful–and tangible–way to view and shop for your products just in time for holidays with our annual Harmon catalog magazine program. Include coupons or event invitations. Contact us, or visit https://harmoncatalog.com for more information.