You’ve had your logo for decades and loyal customers for just as long. But how do you know if it’s time to update? The old saying goes “if it ain’t broke, don’t fix it,” but there is always an opportunity to gain new followers. Take a look at your company and evaluate if you are perceived as part of the new century, or something that people associate with the past. If you think it’s time for a refresher to grab people’s attention, read on.
One of the most common misconceptions about updating a brand is that it is only used as a last measure to reinvent and boost sales. On the contrary, this is best utilized to get ahead of the game and make sure you stay relevant in your market. Take a look at Blue Moon Brewery. They have cemented themselves as one of the premier craft beers over the last decade, yet they have recently decided to update their logo and packaging. Why? To make sure their audience knows what makes them unique, and to position their message in the way that will resonate with their target the most. The signature mark of a Blue Moon beer is the garnish of an orange wedge on the glass. Now that orange is featured prominently on the packaging, and the colors and font have been given a facelift to invoke a style reminiscent of classic beverages.
What Blue Moon understands is that advertising is never done. There is never one select logo or message you can use forever, and it’s important to be cognizant of what makes you, you and what will resonate best with those you want to reach.
Thinking about rebranding your company? Harmon Group is here to help. We have the researchers, writers and designers that can get to the heart of your brand and make sure the world knows all about it. Contact us today, and we’ll get started.
Until next time,