A few weeks ago we shared an article about reaching your customers online. One of our recommended keys was connecting with customers on the right digital platform. But sometimes that’s easier said than done. There are a lot of social media platforms out there competing for your customers’ attention, and your time and marketing dollars. And even if you’re not handling your business’s social media marketing, having a basic knowledge so you can talk the talk never hurts. So we’re bringing you a seven-part series that’s basically a cheat sheet of the biggest social media apps today, who’s using them, why they’re using them, and how they can be beneficial to your business. First up: Facebook.
What’s the story? The granddaddy of social media, Facebook has come a long way since Mark Zuckerberg’s college days. Though it continues to constantly be in the news, as of Q2 in 2020, there were 2.7 billion users worldwide. On average, people check their Facebook newsfeed 14 times a day.
All in the Family: Facebook, WhatsApp, Instagram, and Facebook Messenger are all part of the company’s core products.
Who’s using it? Around seven-in-ten U.S. adults (69%) are users. Male users (19.3%) and female users (13.2%) between the ages of 25 and 34 years are the largest demographic. 82% of college graduates are on Facebook, and 75% of users have an income of more than $75K.
Why are they using it? To stay in touch with family and friends; for entertainment; to get news; for following brands or companies; to strengthen their professional network.
What’s the prime scrolling content? Videos (without sound!), are the most popular type of content on Facebook, with engagement rates as high as 6.15%. People are also viewing photos, sharing content, and 15% are actively seeking products.
The bottom line: Even with all the other social media apps out there, people just can’t quit Facebook. If you don’t have a business page yet, it’s integral to your business credibility that you get one. And if you’re not advertising, think about adding this component to your marketing strategy. Facebook users click an average of 3 ads per day. Women tend to click a few more ads (14) each month compared to men (10).