Stats to Know: Mobile Marketing

Mobile marketing is a trend here to stay and brands must adapt to meet the needs of the modern consumer. We have compiled the following statistics to prove why mobile marketing is so successful:

  • Nearly 2/3 of Americans own a smart phone and 19% of Americans rely on a smartphone for accessing online services and for staying connected
  • Mobile commerce will account for 24.4% of overall ecommerce by the end of 2017
  • 4 out of 5 consumers use smartphones to shop
  • 70% of mobile searches lead to online action within an hour
  • 64% of consumers subscribed to mobile marketing indicated that they have made a purchase as a result of receiving a highly relevant mobile message
  • The majority of consumers are of the opinion that mobile-optimized sites run faster than non-mobile-optimized sites
  • 44% of consumers say that they like brands to deliver deals and coupons to their mobile devices


Mobile marketing allows you to reach consumers with targeted and timely behavior-driven content unlike any other channel. It increases the potential for obtaining new customers, keeps current customers engaged, and fosters brand relationships on a more personal level.

Need help devising a mobile strategy of our own? Harmon Group is here to help. Contact us today to get started.

Until next time,