audience

Reach Your Audience on Instagram

Perhaps you’ve heard of Instagram, the wildly popular app that allows users to post pictures and videos with unique filters and share them across various social media. Now with over 300 million users, this platform is poised to break out as an innovative tool for marketing your brand. In fact, Instagram advertising has already brought …

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Think Outside The Box

One of the leading methods in engaging your audience in today’s market is to utilize experiential marketing. You may have never heard the term, but it’s one of the most personal ways to connect with your audience. Experiential marketing can be a little hard to define, but it’s any method of advertising that involves direct, …

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How Well Do You Know Your Audience?

One of the most important aspects of marketing and advertising is making sure you’re telling the right message to the right people. Understanding what drives your customers to make a purchase creates a much more effective message than just simply getting your name out there. You won’t see a company that sells baseball cleats run …

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Stats to Know: Print Marketing

Last week we covered why you should still utilize print media in your marketing strategy. It helps solidify your brand image, allows you to hyper-target audiences, and lets your message stand out among your competitors. This week, we have gathered the following relevant statistics to further illustrate that print media still plays an effective role …

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3 Steps for a More Engaging Content Marketing Strategy

Content marketing is creating and distributing content that adds value to your relationships with your customers. Developing an engaging content marketing strategy helps reinforce your existing customer relationships and drives new customers to your brand. We have outlined three steps below that will help you develop a more engaging content marketing strategy: Understand your audience: …

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Create Content That Converts

Creating content that converts to an action is an essential tool to encourage your target market to further engage with your brand. It is now essential to create content that your audience will want to read and that makes them want to take action, like signing up for your mailing list or purchasing your products …

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