Perhaps you’ve heard of Instagram, the wildly popular app that allows users to post pictures and videos with unique filters and share them across various social media. Now with over 300 million users, this platform …
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One of the leading methods in engaging your audience in today’s market is to utilize experiential marketing. You may have never heard the term, but it’s one of the most personal ways to connect with …
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One of the most important aspects of marketing and advertising is making sure you’re telling the right message to the right people. Understanding what drives your customers to make a purchase creates a much more …
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Last week we covered why you should still utilize print media in your marketing strategy. It helps solidify your brand image, allows you to hyper-target audiences, and lets your message stand out among your competitors. …
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The brands that will succeed in 2015 are the ones that connect with their audience on social media. However, social media trends are constantly evolving. We have identified three major social media trends that you …
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Content marketing is creating and distributing content that adds value to your relationships with your customers. Developing an engaging content marketing strategy helps reinforce your existing customer relationships and drives new customers to your brand. …
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As consumers develop shorter attention spans and utilize multiple devices at once, it is becoming harder for marketers to ensure that their messages are being noticed by their target audience. Social media marketing is on …
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Creating content that converts to an action is an essential tool to encourage your target market to further engage with your brand. It is now essential to create content that your audience will want to …
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Consumers today are constantly bombarded with an immense amount of brand messages. However, they now have empowerment over brands because of the vast amount of information available. It is now more important than ever for …
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