Perhaps you’ve heard of Instagram, the wildly popular app that allows users to post pictures and videos with unique filters and share them across various social media. Now with over 300 million users, this platform is poised to break out as an innovative tool for marketing your brand. In fact, Instagram advertising has already brought …
One of the leading methods in engaging your audience in today’s market is to utilize experiential marketing. You may have never heard the term, but it’s one of the most personal ways to connect with your audience. Experiential marketing can be a little hard to define, but it’s any method of advertising that involves direct, …
One of the most important aspects of marketing and advertising is making sure you’re telling the right message to the right people. Understanding what drives your customers to make a purchase creates a much more effective message than just simply getting your name out there. You won’t see a company that sells baseball cleats run …
Last week we covered why you should still utilize print media in your marketing strategy. It helps solidify your brand image, allows you to hyper-target audiences, and lets your message stand out among your competitors. This week, we have gathered the following relevant statistics to further illustrate that print media still plays an effective role …
The brands that will succeed in 2015 are the ones that connect with their audience on social media. However, social media trends are constantly evolving. We have identified three major social media trends that you will want to take advantage of this year: The Rise of Video: Video will continue to dominate the digital landscape …
Look Out! 3 Social Media Trends to Watch in 2015 Read More »
Content marketing is creating and distributing content that adds value to your relationships with your customers. Developing an engaging content marketing strategy helps reinforce your existing customer relationships and drives new customers to your brand. We have outlined three steps below that will help you develop a more engaging content marketing strategy: Understand your audience: …
3 Steps for a More Engaging Content Marketing Strategy Read More »
As consumers develop shorter attention spans and utilize multiple devices at once, it is becoming harder for marketers to ensure that their messages are being noticed by their target audience. Social media marketing is on the rise and has become a new outlet for marketers to reach specific demographics, along with the tools to pinpoint …
The Time to Target Your Audience on Facebook is Now Read More »
Creating content that converts to an action is an essential tool to encourage your target market to further engage with your brand. It is now essential to create content that your audience will want to read and that makes them want to take action, like signing up for your mailing list or purchasing your products …
Consumers today are constantly bombarded with an immense amount of brand messages. However, they now have empowerment over brands because of the vast amount of information available. It is now more important than ever for brands to be authentic with their communications in order to build a loyal customer base. Brand authenticity garners multiple advantages. …
