branding

Slogan or Tagline?

Everyone has heard a catchy phrase at the end of a commercial that leaves a lasting impression and creates a positive memory associated with what you just saw. But what about letting people know what your company is all about? That’s the difference between a tagline and a slogan, and knowing it can help create …

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3 Steps to a Better Press Release

Press releases are an essential part of your marketing strategy. They keep your industry informed as to what is happening with your company. A great press release is sometimes the first step in further coverage about your company, leading to more overall visibility of your brand. Below are three steps to help you produce a …

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Print Media: Alive and Thriving

With the rise of digital media, many may have thought traditional print media has fallen to the wayside. However, print media has evolved and shown it still deserves a place in any effective marketing campaign. Below are a few reasons why you need to be taking advantage of print media in your marketing strategy: Branding: …

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3 Steps to a Better Tagline

A tagline is an integral first step of brand building. A strong tagline will convey the benefits of your business and deliver the core message of your brand. Successful taglines connect with your audience on an emotional level. We have outlined three steps to help you create a better tagline. Do research: Research what your …

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3 Ways to Get Your Emails Noticed

Email marketing is an effective marketing tool to communicate specific messages to your target audience. Used effectively, email marketing can foster brand relationships, build brand loyalty, and increase brand awareness. However, sending out emails that are never opened will have no impact. Below are three ways to help get your emails noticed, leading to higher …

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3 Ways to Build Brand Loyalty

Brand loyalty is defined as consumers having developed a trusting relationship with your brand and making repeat purchases because of that relationship. Converting consumers into brand loyal advocates is one of your most valuable assets. We have outlined 3 ways to help you build brand loyalty among your consumer audience: Connect with your customers – …

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Brand Advocacy Matters

A brand advocate is a person or customer who speaks favorably about your brand and passes positive word-of-mouth messages to other people. According to multiple case studies, brand advocates are: 5X more valuable than average customers Spend at least 2X as much as average customers Spend 3X as much as average customers over their lifetime …

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